SEO (Search Engine Optimization) is the process of making your website as visible and friendly as possible to both search engines and visitors. Websites that are optimized for search engines have a higher chance of appearing prominently in search results pages based on relevant keywords. Luckily, Weebly's built-in SEO features help you create pages that are already optimized for search engines — so you can grow your audience and increase interaction with your site's content over time. Start with a customizable theme, create rich snippets, build your custom navigation and much more with Weebly SEO features.

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Within the Weebly Editor, you can customize your page titles, page descriptions and URLs with strong and relevant keywords to follow SEO best practices. There are different ways to edit Weebly pages, so make sure you reference our SEO Guide if you have questions or need step-by-step instructions. Once you start improving your website's SEO, it can take some time for search engines to recognize these changes and put them into full effect in their search results. Don’t fret, these changes will pay off over time to gradually increase valuable traffic to your website.

If you are consistently creating high-quality content, your website and business will be more likely to rank higher on search results pages. For blog posts, ensure the URL is relevant to the content, easy for both humans and Google bots to read. Be sure to frequently include terms or the keywords most relevant to your website, which can be customized in the Weebly Editor. You can also confidently choose your Weebly theme knowing they all have the basic components essential for great SEO. (They are responsive, load quickly and don't contain blocking resources or unruly scripts.)

Even though images and videos do not visibly have keywords and text, there are best practices for optimizing your visual content for SEO purposes which are make easy in the platform. When adding photos to your site, you can include Image Alt Tags and Captions in the Editor, so the Google bots can understand what they're looking at. Video SEO is all about placement and context across your website, and video content can be easily embedded on your Weebly site with the drag and drop editor (Tip: YouTube videos are optimal for Google's search results).