Creating your first apparel product can be a daunting task. Especially if you don’t know where to start. Before you can “officially” make your product in a factory, you will need to create a production-ready sample for factories to replicate. You can hire someone to do all the ground work for you but if you are looking to build a fashion business from your product idea, then you will have to start thinking strategically BEFORE you finalized your apparel product designs with a manufacturer or technical consultant.
Content marketing is everywhere you look. This very article about content marketing is itself content marketing, which much like Googling the word Google using Google, is exactly the kind of thing that may cause time to loop in on itself and collapse the universe. One paragraph should be fine though.
What makes people happy? It turns out that genetics and life circumstances, such as family backgrounds, careers, and finances, only account for about half of a person's happiness, according to University of California researchers. Although it's a common assumption that money can buy happiness, 100 years of data now prove that's not true. While money can improve happiness when it lifts people out of poverty, after that it doesn't make much of difference on their emotional well-being, research shows.
It's finally happened. After years of kicking around mere "ideas," you've thought up something worthy of all caps: THE IDEA. The one that will let you quit your full-time job, earn you a billion dollars, and eventually own your own island. Here's the problem, you don't know how to turn your brilliant idea into a brilliant product that consumers everywhere will want to buy.
Earning additional income online can be both challenging and fun. Consider embracing the gig economy and build a web-based business around your talents. You have many options outside of dog walker or pet sitter (of course, you can do these if you really love them). Most importantly, you can sell services from your own website instead of selling through a third-party gig platform. With a bit of inspiration, you can use your website to brand your services and connect with potential customers while controlling all aspects of your business. Below are four in-demand services to get you started:
Many brands and products you see on TV and in blogs are there intentionally. These products placements can help increase sales of a particular item. It's also a great way for bloggers to monetize their content.
When it comes to growing a web business, relevant traffic precedes revenue. How do you get relevant traffic? A good social media strategy can help. So can smart email marketing. But these are also campaign-driven one offs. Without a sustainable strategy for attracting the right audience with the content you produce—a process known as Search Engine Optimization, or SEO—you'll have a tough time gaining traction.
Copywriting has been a refined art ever since the late David Ogilvy used a talent for pairing the right phrase with the right image at the right time to build the global marketing, PR, and advertising empire we know today as Ogilvy & Mather.
Bloggers can make serious money. Copyblogger began as a blog by one guy, Brian Clark, and is now a multimillion dollar business. Pat Flynn's Smart Passive Income blog and accompanying podcast bring in six figures monthly.
Want to look like a pro? A nice headshot can really help. What was once the province of actors hoping to play Background Cafe Patron #3 in an episode of Friends has now become, thanks to the internet, an important tool for entrepreneurs and small business owners. Since your business doesn't have the built-in brand recognition of a chain, customers want to know who they're shopping with when they go to your website. It's important to connect with potential shoppers (and show off your personality).
Start Your Something
At Weebly, we believe that everyone deserves a chance to build something new and do what they love. The Inspiration Center features experts sharing what they've learned about starting and growing these types of big ideas.