You can't be all things to all people. That's why even small businesses need to develop a strong brand story. A brand is a unique promise to your customer. It represents everything your business stands for (or does not stand for), according to Gallup. It also separates your company from its rivals, tells customers why they should do business with you, and defines what they should expect from your products and services.
You can't be everything to everyone. This is something most of us understand very well in our own personal lives, but it can be easy to lose sight of this maxim when building a business. You want to make as much money as possible, which means appealing to as many people as possible. The problem is that not everyone likes, wants or needs the same things, so if you attempt to broadly appeal to everyone, there's a chance you won't appeal to anyone.
Roughly a third of the U.S. workforce is freelance, and of those, a large and growing number are full-timers who have professional portfolio websites and spend for all sorts of necessary infrastructure required to run a real business.
A brand bible establishes distinct guidelines for how all aspects of a company's brand will be handled. It should establish rules for creating a unified and identifiable presence for your brand.
My first of year of freelancing could have made my career as a solopreneur. Instead, I squandered a golden opportunity that's cost me dearly in the years since. Here's what I did, and how you can avoid making the same mistake.
Our society is fixated on the idea of prodigies, people who just have some sort of "it" factor that makes them more capable of success than others. That's why you can find a 30 under 30 list for virtually every type of business or creative endeavor. Seriously, just Google the words “30 under 30" and you'll be inundated:
Great surveys are valuable for many reasons. You can use the data to improve your customer service, improve your marketing, and build your brand. Data-driven reports are valuable assets you can use to generate backlinks and show your expertise.
Who are you? Why are you here? The odds are good that you've pondered these deep existential questions under a starry night's sky. But have you ever asked them about your business?
Attracting repeat shoppers is a goal for any small business owner. The key is wowing customers every step of the way. But where do you start? You may think it's your company's website design, but you're forgetting something. Consider the humble packaging label for your products. Never fear, we're here to show you how to make a big statement with a few simple product packaging design tips.
So, you’ve just published your site on Weebly, or are about to and want to make sure you’ve done everything you can to make your site SEO friendly.
Start Your Something
At Weebly, we believe that everyone deserves a chance to build something new and do what they love. The Inspiration Center features experts sharing what they've learned about starting and growing these types of big ideas.