Getting your idea from concept to test market as quickly as you can may sound like a great plan, but it's easier said than done — or is it? A California based company called Docking Drawer managed to get a new product from idea to market in just six weeks. A prototype approximates the actual product to test it with real users, and the quicker you build and test your idea, the sooner you determine if your idea is viable. Getting it done quickly will help you figure out how to save time and money.
Worst case scenario for entrepreneurs? You “build it" and no one comes. Amid all the fun and chaos that goes along with starting a business, don't forget to fill the sales pipeline with customers before your launch.
When you're a small business owner, you're a one-person show. In addition to delivering a product or service, you're responsible for less-thrilling business operations like accounting.
In the Internet age, your website is your shop window. It's where people go not only to see what you're selling, but also to learn about who you are, what you stand for, and what makes you different from the competition. Unfortunately, too few business owners take the time to really consider their online presence and craft an identity that helps them stand out.
You're making products and have an eCommerce website. You may even have some customers. All is going great, right? Not so fast. The more you make, the tougher it can be to squeeze out a sustainable profit.
Caesar Chu got the idea for his business, The Original Whiskey Ball Co., while visiting a bar in Asia. The bar served drinks with giant ice balls shaped using an expensive machine, and Chu wondered how he could achieve the same result with "a low-cost product for the masses."
If you don’t yet have a blog, see this post on how to start one for you site. If you have one but aren’t sure why it’s important for SEO, keep reading!
Influencer marketing is extremely trendy, but can it work for small businesses and solopreneurs? Definitely. For small businesses with physical products, micro influencers that are in the right niche can be particularly powerful.
Pricing your products seems straightforward: calculate manufacturing costs and then add a certain percentage on top of that. Profit! If only it were that simple. You have competitors to consider, overhead beyond just manufacturing, and likely possess a human body that requires food in order to continue existing. How can you balance all that?
Most small business owners and entrepreneurs are interested in building out their product idea, not fussing with a 3D printer. The promise of “press the print button" and, voila, your product prototype is ready within minutes — is a myth. The best way to prototype is to use one of the many 3D Printing Service Bureaus.
Start Your Something
At Weebly, we believe that everyone deserves a chance to build something new and do what they love. The Inspiration Center features experts sharing what they've learned about starting and growing these types of big ideas.