Entrepreneurs need to learn a little bit about nearly every aspect of business — and they need to learn it fast! What better, safer way to learn than from other people's mistakes? That's why we've launched this new series — “What I Wish I Had Known" — to share lessons that successful business owners have learned through experience. We hope their advice prepares and informs you for your own entrepreneurial journey. And, if you missed it, check out the first installment of this series: 6 Things I Wish I Had Known About Building a Website.
You've heard it before: if you work on what you love, then you'll love your work. Who wouldn't like to make money doing their favorite hobby instead of spending all day filling out spreadsheets (unless your hobby is Excel, in which case: congrats!). Pulling this off is easier than it might seem. How can you turn something you genuinely enjoy into a career?
There's no doubt that having a great website is critical for telling the world your brand story and growing your business, but the pressure that comes with building your first website can often be overwhelming. For some small business owners, the desire to get it just right is so strong that they delay the release of their website indefinitely or sometimes don't bother with building anything at all.
3D design is often considered a difficult and costly endeavor for those with an invention idea — either you have to buy expensive software, or hire a qualified modeler or designer. Fortunately, there are many free 3D computer-aided design (CAD) packages available (web-based and downloads) to help get your prototype started and ready for production.
Small Business Saturday is one of the best known “buy local" marketing initiatives, meant to counter the Big Box Retail phenomenon known as Black Friday. The good news is that “buy local" type programs happen all around the country, all through the year.
Successful entrepreneurs know that customers are their lifeblood. Unless you're one of the relatively few entrepreneurs with a product that sells itself, repeatedly and perpetually, you can't overlook the need to actively win and retain clients.
Don't worry, it happens to all of us. Most entrepreneurs experience a moment of fear before starting a business.
Any small business owner or freelancer bursting with ideas and overwhelmed by projects may need help staying focused and organized. This is especially true for the easily distracted entrepreneur.
It’s the new year and, even if you’re not making new year’s resolutions, it’s a great time to reassess your online store ready for the year ahead. It’s been estimated that Amazon will make up 50% of all US E-commerce by 2021, so there are undoubtedly some lessons to be learnt from them. We’ll also look at Walmart and Macy’s, who are in the top 5 e-commerce retailers, and bring you five lessons we learned from their online stores that you can apply to your own!
Successful brands begin with a promise. Consider Geico's "15 minutes could save you 15 percent or more on your car insurance." Now that's a promise! A clear, succinct description of what your customers will get by working with or purchasing from you. A brand promise takes your positioning to the next level by explaining the benefits your brand will deliver to customers.
Strong brands don't just make a powerful promise to their customers – they keep it. Doing so fosters positive customer recognition and associations, lends credibility and a competitive edge and ultimately drives sales. But companies need to be careful when associating a promise with their brand.
Making a brand promise that you can't keep will kill your business before it even has a chance to breath properly. Avoid this mistake by ensuring you fully understand what your business does in the marketplace before deciding what brand promise you'll make.
Start Your Something
At Weebly, we believe that everyone deserves a chance to build something new and do what they love. The Inspiration Center features experts sharing what they've learned about starting and growing these types of big ideas.