It's official, the holiday shopping season is upon us. According to the National Retail Federation, November is the month when the largest percentage of shoppers begin researching and purchasing holiday gifts. So if you haven't figured out your holiday marketing strategy yet, the time to act is now.
The holiday season comes once a year and eCommerce sales continue to rise: In 2016, Cyber Monday was the biggest online sales day in history, with a record of $3.45 billion spent online, reports Adobe Digital Insights. Black Friday was a close second, with only $110 million less in online sales. The spending trend continues in 2017, with some three-quarters of consumers planning to do some holiday shopping online, according to retail research firm NPD.
It's time to ring in another holiday season — and for eCommerce stores that also means ringing up sales. There's no better time to give your business a boost: The holiday season can account for as much as 30% of total retail industry sales, according to the National Retail Federation (NRF). For some stores, that percentage can be even higher. Saltopia Salts, for example, does 60% of its business over the holidays.
Your feedback drove the majority of our work in October. Our Engineering team made over 90 changes in October directly from your requests. We worked to improve everything from store management modals to custom theme displays. In addition to the all the fixes we also released some really cool features and apps this past month.
There's just so much clutter online. Your website design needs to stand out to grab attention. Thankfully, having an impact doesn't need to be complicated.
Here's how you do it.
As the eCommerce world continues to grow, smaller stores and sites need to constantly assess shipping strategies to keep customers happy. While shipping speeds and prices are both important, most of your customers still prefer free over fast.
At the heart of any successful eCommerce site is great web design. A well-designed site can help you increase sales, win more customers and strengthen your brand. The most successful eCommerce designs use templates to inspire visitors to learn more about your product or business — and ultimately take action. Here are six eCommerce templates and sites that illustrate design best practices that you can apply today.
Every website needs a logo. It's your first visual impression and the most common way that users can identify you, your products or services.
Some excellent new apps were released this last month, including an app that let’s you connect with customers via Facebook Chat and a unique new tool for online rentals.
Wondering how to choose a domain name — or why you might want to buy one in the first place? Like a pin on a map, a domain name is what people and search engines use to find your website, brand or store online. And it can have a huge impact on how much traffic visits your site.