Blue Mountain Vineyards draws on old-world traditions to produce small-batch wines from grapes grown on a terraced Pennsylvania hillside. To help engage customers and drive sales, the winery benefits from modern social media strategies.
We see it too often: ugly product photos that can ruin an otherwise beautiful online store. Dark or poorly staged shots (crinkled bed sheets ring a bell?) can also put a big dent in potential sales, diminish your brand and leave you with inventory collecting dust. Bad images can also lead to an influx of customer questions and higher return rates.
Your email subject line is the very first impression of your email. One third of email recipients decide if they should open an email based on the subject line. For inspiration, take a look at your own inbox and figure out which emails you choose to open. Put yourself in your contacts' shoes to help you write a subject line that will get your email opened, your business noticed, and boost your business as a result. Take a look at these 6 tips to help you write catchy email subject lines.
Every piece of communication you have with a customer tells them a little something about you (or your business). That personality is your online persona, or brand persona. Believe it or not, a brand persona can impact whether a visitor clicks a button, fills out a form or makes a purchase.
Social media is as important as your website design when it comes to attracting users and helping them find your business online. Did you know that social media can impact everything from search ranking to how customers feel about your brand?
Unless you've been living under a rock for the last year, you've probably heard the term "fake news." This scourge of the information age has been a part of the internet since the dial-up days, but it has received a major boost in public awareness since the recent American presidential election.
The Internet is overflowing with videos, and most of them aren't very good. The problem isn't necessarily with their production quality, but instead with the content. It seems like few businesses ask themselves "Who are these videos for and why would people watch them?"
As a small business owner, you know that marketing is a vital part of your path to success. However, marketing means so many things—so what do you focus on and when, especially if you have a limited budget?
What if there were a magical search engine where you could find recipes, DIY decor tutorials, planner printables, gift guides, gardening tips, wardrobe ideas, craft patterns, kids activities, makeup videos and more. But instead of reading just the headlines and descriptions, you could see a preview of the content and make a snap judgement about whether it was something you wanted to click through? For over 100 million users, Pinterest is that visual search engine.
With over 600 million monthly active users—over 100 million of which joined in the last half of 2016—there's no disputing the advantages of Instagram as a marketing platform for retail brands.
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