As a small business owner, you know that marketing is a vital part of your path to success. However, marketing means so many things—so what do you focus on and when, especially if you have a limited budget?
What if there were a magical search engine where you could find recipes, DIY decor tutorials, planner printables, gift guides, gardening tips, wardrobe ideas, craft patterns, kids activities, makeup videos and more. But instead of reading just the headlines and descriptions, you could see a preview of the content and make a snap judgement about whether it was something you wanted to click through? For over 100 million users, Pinterest is that visual search engine.
With over 600 million monthly active users—over 100 million of which joined in the last half of 2016—there's no disputing the advantages of Instagram as a marketing platform for retail brands.
Posting to social media shouldn't be a drag. It can actually be a fun way to drive traffic to your online shop. The more your product shows up in social media feeds, the more “touch points" a potential customer has with the items you are trying to sell. Also, shoppers will see products in their natural environments, and might feel inclined to buy something that their friends (or people they follow) are promoting.
It's 2017 and like it or not, Snapchat is here to stay. The mobile social network has made enough headway in the last eighteen months that a comprehensive social media marketing plan can no longer safely ignore its presence, potential or influence.
For many small business owners, launching your first website is a little like being a mad scientist. You work long into the night, toiling in the darkness for weeks on end, until that magic moment when you flip the switch and scream, "It's Alive!" Then you stand back and wait to see whether you've revolutionized mankind or created a monster that will send your customers screaming for the hills. Okay, maybe that's an exaggeration, but the truth isn't far off.
Have a website? Then you likely want it to be among the first results for a variety of searches. There are very few people who wouldn't want that for their site. That's why it's always surprising to see so many people doing things that make their sites rank worse in search engine results.
Is it time to refresh your website's look? The start of the new year is the perfect opportunity to tweak your website or give it an updated design.
It's a new year and a great time for a new look. For some sites or businesses this could be as simple as creating a new logo, store feature or page design. For others, it could be time for a whole new brand identity. A rebrand involves much more than just a simple name change. It's an opportunity to reposition your business -- including your brand philosophy, messaging, and product offerings -- to adapt to changing markets or competition.
Real Estate is a rewarding yet very competitive industry. According to the National Association of Realtors (NAR), as of December 2016, they have more than 1.2 million members. Another report from the Association of Real Estate License Law Officials (ARELLO) estimates approximately 2 million active real estate licensees in the United States by the end of 2016. Even if some argue the accuracy of these reports, we can safely assume there are at least more than one million agents competing.
Start Your Something
At Weebly, we believe that everyone deserves a chance to build something new and do what they love. The Inspiration Center features experts sharing what they've learned about starting and growing these types of big ideas.