When you have a business, you need to do everything you can to reach and appeal to your customer base. People who look for your business via mobile need to be able to easily locate and browse your website. According to Pew Research, 79 percent of U.S. consumers shop online making it crucial to have a mobile-friendly site. Take a look at these five reasons you need a mobile-friendly website.
How do you attract millennial customers to your website or brick-and-mortar shop? The generation has a lot of purchasing power, so you'll want to give it some thought. According to Ad Age, 17 to 34-year-olds will spend $200 billion annually beginning in 2017, and $10 trillion over their lifetime.
If you don't know what your site looks like on a smartphone you might be scaring away potential leads. Mobile friendliness is crucial for small businesses. In fact, 78% of mobile searches for local businesses result in a purchase, according to Kissmetrics.
Your website is a powerful asset. It helps showcase your brand, provides a sales platform, and is a cost-effective communication tool. From a browser (such as Google Chrome or Internet Explorer), your customers can access your site from their desktops, laptops, and handheld devices. Recently, the pattern of usage has dramatically changed: (1) customers are now using hand-held mobile devices more frequently than non-mobile devices and (2) hand-held devices provide incredible advantages for both businesses and users not available in non-mobile devices.
Google’s much-anticipated Mobilegeddon has come and gone, and generally speaking it seems that the fear and loathing we experienced during the run-up were a bit over the top.
Working from an office is sometimes a luxury when you're running a small business. Thankfully, your mobile device can help you do real work while on the go. Web-based platforms combined with mobile apps bring the office to the palm of your hand.
I’ve discussed local marketing, local citations and mobile marketing here before, but this time I want to look at some powerful location-based advertising tactics that can be very powerful tools for boosting sales.
As I’ve watched small business and online marketers over the last several months and talked to them about their plans for this year two important movements become clear. In 2015, savvy marketers will:
With mobile use in the U.S. finally surpassing desktop use in 2014, it’s a great time to make mobile marketing a priority. Transactions completed on mobile devices such as smartphones and tablets were expected to reach $114 billion last year, according to Forrester Research. And some 60 percent of small businesses say that mobile solutions are essential to their businesses.
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