Category: Mobile

How Halo Luxe Uses Instagram to Increase Sales

1/8/2018

When it comes to social media for small businesses, the amount of information about how to promote your business correctly can be overwhelming. It's clear that social media can help propel sales, but the underlying question is often, "How?"

We caught up with Malka Fasten, founder of girl's accessories company Halo Luxe, to ask about how she navigated the social world on Instagram and what she recommends for other fledgling businesses just getting their feet wet.

5 Reasons To Make Your Website Mobile-Friendly

5/22/2017

When you have a business, you need to do everything you can to reach and appeal to your customer base. People who look for your business via mobile need to be able to easily locate and browse your website. According to Pew Research, 79 percent of U.S. consumers shop online making it crucial to have a mobile-friendly site. Take a look at these five reasons you need a mobile-friendly website.

6 Ways to Make Your Retail Business More Appealing to Millennials

6/1/2016

How do you attract millennial customers to your website or brick-and-mortar shop? The generation has a lot of purchasing power, so you'll want to give it some thought. According to Ad Age, 17 to 34-year-olds will spend $200 billion annually beginning in 2017, and $10 trillion over their lifetime.

Always Test Your Site’s Mobile Friendliness Before you hit the Publish Button

5/30/2016

If you don't know what your site looks like on a smartphone you might be scaring away potential leads. Mobile friendliness is crucial for small businesses. In fact, 78% of mobile searches for local businesses result in a purchase, according to Kissmetrics.

Why You Should Make Your Website into a Mobile App

1/6/2016

Your website is a powerful asset. It helps showcase your brand, provides a sales platform, and is a cost-effective communication tool. From a browser (such as Google Chrome or Internet Explorer), your customers can access your site from their desktops, laptops, and handheld devices. Recently, the pattern of usage has dramatically changed: (1) customers are now using hand-held mobile devices more frequently than non-mobile devices and (2) hand-held devices provide incredible advantages for both businesses and users not available in non-mobile devices.

How To Make Your Mobile Site Useful

6/19/2015

Google’s much-anticipated Mobilegeddon has come and gone, and generally speaking it seems that the fear and loathing we experienced during the run-up were a bit over the top.

Conduct Real Business from Your Mobile Device

4/20/2015

Working from an office is sometimes a luxury when you're running a small business. Thankfully, your mobile device can help you do real work while on the go. Web-based platforms combined with mobile apps bring the office to the palm of your hand.

Local Mobile Marketing Tips

4/20/2015

I’ve discussed local marketing, local citations and mobile marketing here before, but this time I want to look at some powerful location-based advertising tactics that can be very powerful tools for boosting sales.

Guide Your Customers With Local, Mobile Marketing

2/10/2015

As I’ve watched small business and online marketers over the last several months and talked to them about their plans for this year two important movements become clear. In 2015, savvy marketers will:

Mobile Marketing Tips for 2015

1/7/2015

With mobile use in the U.S. finally surpassing desktop use in 2014, it’s a great time to make mobile marketing a priority. Transactions completed on mobile devices such as smartphones and tablets were expected to reach $114 billion last year, according to Forrester Research. And some 60 percent of small businesses say that mobile solutions are essential to their businesses.

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