Blue Mountain Vineyards draws on old-world traditions to produce small-batch wines from grapes grown on a terraced Pennsylvania hillside. To help engage customers and drive sales, the winery benefits from modern social media strategies.
Social media is as important as your website design when it comes to attracting users and helping them find your business online. Did you know that social media can impact everything from search ranking to how customers feel about your brand?
With over 600 million monthly active users—over 100 million of which joined in the last half of 2016—there's no disputing the advantages of Instagram as a marketing platform for retail brands.
Posting to social media shouldn't be a drag. It can actually be a fun way to drive traffic to your online shop. The more your product shows up in social media feeds, the more “touch points" a potential customer has with the items you are trying to sell. Also, shoppers will see products in their natural environments, and might feel inclined to buy something that their friends (or people they follow) are promoting.
When it comes to generating traffic for your blog, not even search matches the power of social media.
So you’ve built your own website, perhaps your own online store, and your confidence is sky high, you’re feeling like a creative genius! Learning new technology, the art of dragging and dropping and the courageous step of pushing publish on your site takes time, patience and the ability to often times master a new skill. If you’ve made it across that finish line, congrats!
Facebook and Twitter are often the first social networks that businesses try out for paid advertising campaigns. However, there are a whole range of smaller, fast-growing and more niche social networks that can also be very effective. Often, if your company fits in well with the community on one of these smaller social networks, then your campaigns may perform as well or even better than those run on the likes of Facebook and Twitter.
Social media is a fantastic way to reach your customers and share latest updates, industry news and product information. It is also an excellent method for finding new customers and keeping current customers happy.
Can you imagine trying to Tweet every hour? Manually posting all your blog updates to Facebook? Or remembering to Instagram each day? Here's an insider tip: savvy marketers don't do this at all. They use a social media management app to schedule and automate their posts. With just an hour or so of work, your social networks can virtually update themselves.
When it comes to using social media to gain traction, few networks are as good as Instagram. Forrester Research studied the network's impact last year and found that Instagram is 58 times more effective than Facebook and 120 times more effective than Twitter when it comes to engaging followers.
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