Every business needs a Facebook fan page; it's a great way to interact with both customers and potential customers in a place where many of us spend way too much of our time. The question is, how do you grow this page beyond the initial wave of likes you get from your friends and relatives? And how can you ensure the likes you do get match your audience so the exact right people see your posts, interact with your page and visit your site?
When it comes to social media for small businesses, the amount of information about how to promote your business correctly can be overwhelming. It's clear that social media can help propel sales, but the underlying question is often, "How?"
We caught up with Malka Fasten, founder of girl's accessories company Halo Luxe, to ask about how she navigated the social world on Instagram and what she recommends for other fledgling businesses just getting their feet wet.
In 2018, social media is getting smarter and platforms are wielding technology to improve user experience. Here are the top eight social media trends to prepare for as the year draws near.
By next year, there will be over 328,400 personal trainers registered and operating in the U.S. — up from 299,200 in 2012. Mix in nutrition experts, yoga teachers and custom sportswear providers and you've a big crowd. A smartly designed website is crucial if you hope to stand out and win customers.
Pinterest is the perfect place to market your unique physical goods — those one-of-a-kind items that make the ultimate gifts even for those people who have everything. We all have at least one person like that to shop for each season.
No matter what individual feelings we have about social media, one thing is true: there’s no escaping its influence.
Every maker dreads the prospect of facing a bad review on social media. And yet there's no avoiding it — bad reviews come with the business of making products. The key is responding properly so as to not alienate other customers and prospective buyers. How do you do that? Follow these five steps as you engage:
Blue Mountain Vineyards draws on old-world traditions to produce small-batch wines from grapes grown on a terraced Pennsylvania hillside. To help engage customers and drive sales, the winery benefits from modern social media strategies.
Social media is as important as your website design when it comes to attracting users and helping them find your business online. Did you know that social media can impact everything from search ranking to how customers feel about your brand?
With over 600 million monthly active users—over 100 million of which joined in the last half of 2016—there's no disputing the advantages of Instagram as a marketing platform for retail brands.
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