Every business needs a Facebook fan page; it's a great way to interact with both customers and potential customers in a place where many of us spend way too much of our time. The question is, how do you grow this page beyond the initial wave of likes you get from your friends and relatives? And how can you ensure the likes you do get match your audience so the exact right people see your posts, interact with your page and visit your site?
Small Business Saturday is one of the best known “buy local" marketing initiatives, meant to counter the Big Box Retail phenomenon known as Black Friday. The good news is that “buy local" type programs happen all around the country, all through the year.
Successful entrepreneurs know that customers are their lifeblood. Unless you're one of the relatively few entrepreneurs with a product that sells itself, repeatedly and perpetually, you can't overlook the need to actively win and retain clients.
Successful brands begin with a promise. Consider Geico's "15 minutes could save you 15 percent or more on your car insurance." Now that's a promise! A clear, succinct description of what your customers will get by working with or purchasing from you. A brand promise takes your positioning to the next level by explaining the benefits your brand will deliver to customers.
Strong brands don't just make a powerful promise to their customers – they keep it. Doing so fosters positive customer recognition and associations, lends credibility and a competitive edge and ultimately drives sales. But companies need to be careful when associating a promise with their brand. Making a brand promise that you can't keep will kill your business before it even has a chance to breath properly. Avoid this mistake by ensuring you fully understand what your business does in the marketplace before deciding what brand promise you'll make.
It's time for a brand refresh.
From colors that feel dated to visuals or a logo that popped out of 1999, your brand may be showing signs that it needs new life. But it's important to make changes without losing who you are in the process. (Remember, you don't want to lose or offend people loyal to your small business.) How do you do it? Here are ways to tackle a refresh that you will love.
When it comes to social media for small businesses, the amount of information about how to promote your business correctly can be overwhelming. It's clear that social media can help propel sales, but the underlying question is often, "How?"
We caught up with Malka Fasten, founder of girl's accessories company Halo Luxe, to ask about how she navigated the social world on Instagram and what she recommends for other fledgling businesses just getting their feet wet.
In 2018, social media is getting smarter and platforms are wielding technology to improve user experience. Here are the top eight social media trends to prepare for as the year draws near.
Pinterest is the perfect place to market your unique physical goods — those one-of-a-kind items that make the ultimate gifts even for those people who have everything. We all have at least one person like that to shop for each season.
Striking images are perfect for selling products when you're a maker. The trick is getting the right visuals in front of the right audience. Where do you find them? Social media may have the lowest hanging fruit, especially if you're using Pinterest.
Content marketing is everywhere you look. This very article about content marketing is itself content marketing, which much like Googling the word Google using Google, is exactly the kind of thing that may cause time to loop in on itself and collapse the universe. One paragraph should be fine though.
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