High quality product photos are a vital part of the online shopping experience, and can help your store increase sales and entice both new and returning traffic. Check out these three tips on how to optimize product images and give your online store that professional touch.
You've started a blog. Awesome! Now, how do you get readers?
Instagram is a powerful tool for leveraging brand awareness and building community around your business. In fact, many brands are creating content marketing plans around the now-ubiquitous app -- and achieving results. With over 300 million people using and checking Instagram, there’s absolutely no reason not to add this free tool to your social media marketing kit.
Creating a personal brand is a great way to share your talents and expertise with both colleagues and customers. But some people are uncomfortable with self-promotion and the idea that it may seem obnoxious to others. So what’s the best way to sell yourself without alienating everyone else?
Customers are the life of every business. Your company won’t exist without them. So how do you find out what they’re thinking? You ask them! But there’s a real art in getting them to respond in a meaningful way.
In the aftermath of the 2008 fiscal crisis, banks are less eager to loan money to small business owners. According to a recent Federal Reserve Bank of Cleveland report, small business loans from banks have dropped 17 percent from the peak reached before the Great Recession.
Blogs are not just for individuals — they can be powerful business tools. Successful companies and small businesses use blogs to promote brand awareness, and generate loyalty and sales. From telling stories to sharing ideas, a blog can attract more customers by helping visitors better interact with your company.
As I’ve watched small business and online marketers over the last several months and talked to them about their plans for this year two important movements become clear. In 2015, savvy marketers will:
Content marketing helps position your brand as a source of expertise and leadership in your industry. Successful content marketing programs leverage this positioning to increase traffic and sales with the right mixture of high-quality content and outreach.
Combining social media strategy with a well designed website can attract new customers to your business through community interaction, engagement and relationship building. Here are three ways you can use social media to connect with customers and build your business.