Like most small business owners, seasonal sales are a much needed shot in the arm for our online store over at Alibi Interiors. The boost through November and December helped us through the doldrums of January and February. While we’re still growing and scaling our framing and custom woodworking business, we do have a few tips we’ve learned in the last few holiday seasons that should help you maximize sales on your website.
There may be no better business driver than extreme brand loyalty. Just a 5 percent increase in customer retention can lead to a 25 percent increase in profits, reports Bain & Company.
Target in 2013. Sony in 2014. TurboTax this year. Over the past few years, high-profile data breaches seem all the more common. In addition to multimillion dollar settlements and headaches that all the aspirin in the world couldn't cure, these breaches have created something else:
Customers have a lot of choices in an expanding eCommerce marketplace that's expected to reach nearly $500 billion in 2018, according to research site Internet Retailer. Online shoppers can't touch, feel, taste, smell, or try on products, so one of the best ways to get them to remember you is by providing a great customer engagement experience they'll never forget.
Whether it's to sell a product, attract subscribers or promote a cause, your website serves a purpose. A landing page is where you describe what that purpose is and why it should matter to those who visit your site.
Every business expert on the planet will tell you to define your mission statement. But has anyone ever said to do the same for your website?
As a startup founder who needs financing, it is only natural to be initially attracted to venture capital. You may be tempted to follow in the footsteps of the many successful companies that have taken this route.
What are the biggest search engines? Everyone will immediately name Google as the largest and, of course, that’s right. But so much has been written about optimizing your website and your content to improve your Google ranking, I don’t want to go there.
The press has made a lot of fuss over Facebook’s changes to keep overly-promotional posts out of our news feeds. Some think Facebook has pulled the rug out from under local business owners - first encouraging the cultivation of “likes” and now expecting payment in order to reach those fans with ads.
You don't need to have a degree in Graphic Design to create a beautiful, professional looking logo for your website. A good looking logo that can tie in all your graphic elements and be the focal point of your whole website. A logo is one of the few constants on every page, and it speaks volumes about your brand, your attitude and what drives you. Here are a few tips to make your logo look really good.
Start Your Something
At Weebly, we believe in empowering everyone to take their ideas and bring them to life. The Inspiration Center features experts sharing what they've learned about starting and growing big ideas.
How to Create High-Value Slideshare Presentations that Enrich Your Website
Adding relevant, rich slides will help your audience find and engage with your site