As the New Year begins, now is the perfect time to think about your online marketing strategy for 2015. Don't have a clear focus? Don't worry. We'll point you in the right direction. Let's review some strategies that will make the most impact in the coming year.
In today’s digital age business cards actually matter more than ever. These cards are physical proof that your business exists – and an important contact reminder for small business growth.
You don't have to go it alone when starting or building your small business — there's plenty of free and low-cost help available. From business plans to mentoring, universities, nonprofits and government agencies offer a wealth of services and ideas to help grow your business.
Jump-start your business venture with these resources.
A writer friend was recently preparing a piece on restaurants in California’s Coachella Valley. He Googled “Pizza restaurants Palm Desert.” The top three results were locally owned pizza parlors. He had to click on “more restaurants” before he got a list that included the local outlets of big national brands. In fact, Domino’s was pushed down to the number eight spot on the list.
You want to attract visitors to your website but lack the budget for paid advertising. Fortunately, there are some free techniques you can use to bring new visitors to your site.
A tech-savvy nonprofit is helping young people in Oakland keep pace in a fast-moving digital economy. Called Hack the Hood, the grass-roots organization is bridging a divide that’s just as significant as the body of water that separates the working-class city from its wealthier sibling across the San Francisco Bay.
With mobile use in the U.S. finally surpassing desktop use in 2014, it’s a great time to make mobile marketing a priority. Transactions completed on mobile devices such as smartphones and tablets were expected to reach $114 billion last year, according to Forrester Research. And some 60 percent of small businesses say that mobile solutions are essential to their businesses.
A common misconception among folks starting a new business is that you need gain the whole “pie” in order to succeed. We started out as a company tailored to gentlemen, but then the wedding world found us, and now we are entrenched in a niche market. The important lesson is not to fight the market, if you are trending in one direction, embrace it. This strategy has worked wonders for us. Here are a few strategies to help your business succeed in a niche market.
Every website, brand and business has a persona. But what is yours? There are steps you can take to create a brand personality that matches your website, product and mission.
Successful blogging drives qualified traffic to your website and helps establish you as an expert authority on subjects that are important to your clients. However, most blogs run into problems with a high bounce rates, meaning people that visit immediately leave, or that visitors aren’t converting into subscribers, leads or customers.
These problems can be alleviated with some simple modifications to your blog posts that will make them more inviting for both new and returning visitors.