Potential customers use local search and reviews to research your business before becoming actual customers. You can ensure the data they find is correct by claiming and verifying your location information online. Incorrect or missing information can have a negative effect on your business and reputation.
Does where you start your new small business affect its success? Definitely. The accessibility of financing, the availability of qualified employees, community and local government support for small businesses, cost of facilities—all are factors that can make or break your business’s short-term and long term viability.
A lot of people today are launching websites “on the side.” By that I mean that while they hold down “regular jobs” – or raise their families – they launch a website with one or more of these goals in mind:
I’m a long-time branding and marketing consultant who’s had the fortune of working with top-notch companies like Microsoft, Ralph Lauren and Intel. Every day I encourage my clients to think about how their brand impacts the power of what they’re bringing to the marketplace.
At bars around the world, Jaegermeister is routinely one of the best-selling liquors on the shelf. Why? Not because its better -- almost no one likes this battery-acid-like brew, after all -- but because it's different. Drinking it is a dare, an irresistible temptation. Or, as bestselling author Sally Hogshead puts it, Jaegermeister is fascinating.
In 1976, the three top college football players in the country were Ricky Bell, Tony Dorsett and a tall good looking quarterback from California named Joe Roth. Bell and Dorsett ended up being the first two picks in the '77 draft. Roth, however, went undrafted…not due to a poor Wonderlic score, injury or scandal, but because he died from melanoma six weeks after he threw his last pass in a college game.
For the past three-and-a-half years, I've faced a challenge many entrepreneurs know well: How do you juggle the demands of friends and family, a day job and running your own business? In 2012, I founded IC3D Printers, a 3-D printer manufacturer based in Columbus, Ohio. Since then, I've maintained a packed schedule running my small business while also raising a young daughter and holding down a challenging full-time job as a senior engineer for Honda, where I'm part of a team designing a super sports car.
Is your website beginning to feel a little stale? A few tweaks might be all you need to make it feel new again. Today, we'll look at five easy modifications that you can make to improve the aesthetics of your site and draw in more users.
Startups love growth hacking. The principles and tactics employed by growth hackers have forever altered the landscape of online business. Your business may not be a startup by strict definition, but there's no reason you can't benefit from growth hacking strategies to increase your own bottom line and expand your market reach. Let's take a look at what growth hacking is, at the very basic level, and how it can benefit your small business.
Some of the best social media tips come from the publications that share news and information with thousands of readers every day. After all, few things are more critical to the success of media companies with a long history of printing their stories on paper than the transition to digital storytelling.
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