Setting up your own website has become an easy and intuitive experience in recent years thanks to self-serve building platforms such as Weebly. However, the quality and relevance of your website as well as how much traffic and engagement it will gain depends on its content.
When it comes to growing a web business, relevant traffic precedes revenue. How do you get relevant traffic? A good social media strategy can help. So can smart email marketing. But these are also campaign-driven one offs. Without a sustainable strategy for attracting the right audience with the content you produce—a process known as Search Engine Optimization, or SEO—you'll have a tough time gaining traction.
Copywriting has been a refined art ever since the late David Ogilvy used a talent for pairing the right phrase with the right image at the right time to build the global marketing, PR, and advertising empire we know today as Ogilvy & Mather.
So, you’ve just published your site on Weebly, or are about to and want to make sure you’ve done everything you can to make your site SEO friendly.
As a small business owner, you know that marketing is a vital part of your path to success. However, marketing means so many things—so what do you focus on and when, especially if you have a limited budget?
Have a website? Then you likely want it to be among the first results for a variety of searches. There are very few people who wouldn't want that for their site. That's why it's always surprising to see so many people doing things that make their sites rank worse in search engine results.
Over a third of all shoppers start their product searches on search engines, according to a recent study from search technology vendor BloomReach Inc.1 So it's really no surprise that a strong Search Engine Optimization (SEO) strategy can have a big impact on the growth of your business.
Search Engine Optimization starts with the content on your own website, but it certainly doesn't end there. Google (and all search engines) consider numerous factors when determining how to rank your site across various searches.
As a small business owner, Google’s algorithm updates over the last few years work in your favor. Google wants to make search more personalized, conversational, and most importantly, more local-focused. Both Google Maps listings and local directories have started moving up in the SERPs (Search Engine Results Pages) for regional-based queries.
You built a website and now it needs visitors. Did you know that you can drive traffic to your website without spending a cent? Below are places that offer a free way to market your business and provide a link back to your website or online store.
Start Your Something
At Weebly, we believe that everyone deserves a chance to build something new and do what they love. The Inspiration Center features experts sharing what they've learned about starting and growing these types of big ideas.