If you’re looking to make a positive impact in your community, starting a nonprofit is a great way to do so. It’s important to keep in mind that a nonprofit functions like a small business and should be planned and executed in a similar fashion.
When my partner and I first launched our nonprofit, branding was low on our priority list. With so many other things to think about, it just wasn’t on our radar screen. People had advice on everything – how to rent a space, what type of accounting software to use – but no one ever talked about branding. But now that we have a solid brand in place, we realize how fundamental it is to any business.
A great way to raise awareness and funds for your nonprofit is to sell products on your website. Even if you’re not a designer, with some help from friends, family and local businesses, you can come up with products that will raise funds and draw attention to your cause.
Since the start of Copper’s Dream 5+ years ago, our team of dedicated volunteers have saved over 2,000 dogs. It hasn’t always been a smooth process, but the reward of giving our four legged friends a second shot at a happy life has been worth it. I’d like to share some of what we’ve learned along the way, so here are the 5 steps you can follow to build a successful nonprofit.
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