Caesar Chu got the idea for his business, The Original Whiskey Ball Co., while visiting a bar in Asia. The bar served drinks with giant ice balls shaped using an expensive machine, and Chu wondered how he could achieve the same result with "a low-cost product for the masses."
Want to look like a pro? A nice headshot can really help. What was once the province of actors hoping to play Background Cafe Patron #3 in an episode of Friends has now become, thanks to the internet, an important tool for entrepreneurs and small business owners. Since your business doesn't have the built-in brand recognition of a chain, customers want to know who they're shopping with when they go to your website. It's important to connect with potential shoppers (and show off your personality).
For most people, riding in an elevator is an awkward experience marked by crowding and an overwhelming desire to avoid eye contact. For entrepreneurs, it's an opportunity to practice that vital business skill: the elevator pitch.
Understanding your target audience is critical to the growth of your business. For small businesses, focusing on the specific markets that are most likely to buy your products and services will make marketing more affordable and more efficient.
When you consider that the human brain processes visual information 60,000 times faster than text, it's no surprise that visual branding is such an important component of any business identity. Creating a strong visual brand for your website or store not only helps customers to identify your business, but to remember it as well. What's more, a memorable visual brand can help to create consistency for your site or store across different social media platforms.
You can't be everything to everyone. This is something most of us understand very well in our own personal lives, but it can be easy to lose sight of this maxim when building a business. You want to make as much money as possible, which means appealing to as many people as possible. The problem is that not everyone likes, wants or needs the same things, so if you attempt to broadly appeal to everyone, there's a chance you won't appeal to anyone.
A brand bible establishes distinct guidelines for how all aspects of a company's brand will be handled. It should establish rules for creating a unified and identifiable presence for your brand.
Who are you? Why are you here? The odds are good that you've pondered these deep existential questions under a starry night's sky. But have you ever asked them about your business?
Attracting repeat shoppers is a goal for any small business owner. The key is wowing customers every step of the way. But where do you start? You may think it's your company's website design, but you're forgetting something. Consider the humble packaging label for your products. Never fear, we're here to show you how to make a big statement with a few simple product packaging design tips.
A logo is an important part of your brand identity, but coming up with a concept that you can live with is tricky. These tips will help you learn how to create a logo you'll love. We'll walk you through the essentials - from working with a designer to knowing what file formats you'll need and ideas for creating a logo with staying power.
Start Your Something
At Weebly, we believe that everyone deserves a chance to build something new and do what they love. The Inspiration Center features experts sharing what they've learned about starting and growing these types of big ideas.