Blue Mountain Vineyards draws on old-world traditions to produce small-batch wines from grapes grown on a terraced Pennsylvania hillside. To help engage customers and drive sales, the winery benefits from modern social media strategies.
A strong customer testimonial is one of the most powerful tools a small business owner can use in their marketing. After all, who better to tell prospective customers about how great you are than your current customers?
Are you passionate about starting a business that positively impacts people’s lives? I can tell you, from first-hand experience, that you can create a successful company that also reflects your core values.
Every piece of communication you have with a customer tells them a little something about you (or your business). That personality is your online persona, or brand persona. Believe it or not, a brand persona can impact whether a visitor clicks a button, fills out a form or makes a purchase.
Unless you've been living under a rock for the last year, you've probably heard the term "fake news." This scourge of the information age has been a part of the internet since the dial-up days, but it has received a major boost in public awareness since the recent American presidential election.
The Internet is overflowing with videos, and most of them aren't very good. The problem isn't necessarily with their production quality, but instead with the content. It seems like few businesses ask themselves "Who are these videos for and why would people watch them?"
Practically every visitor to a website arrives there via its home page. Yet, for many small sites, this page is often poorly thought out since it's not entirely clear what goes there. How can you create an effective home page design when you're not even sure what to put on it?
Writing a mission statement is as important as crafting your business plan--it is a guide for your new business for the present and future. In addition to being vital to your partners and employees, the mission statement is a front-facing declaration that lets your customers know who you are and what you do.
Sometimes, a great business idea can come out of nowhere like a lightning bolt. Other times, you realize your passion early on and work for years to develop a solid plan. However your idea came to you, you’ll want to make sure to secure it legally by setting up a trademark.
It's a new year and a great time for a new look. For some sites or businesses this could be as simple as creating a new logo, store feature or page design. For others, it could be time for a whole new brand identity. A rebrand involves much more than just a simple name change. It's an opportunity to reposition your business -- including your brand philosophy, messaging, and product offerings -- to adapt to changing markets or competition.
Start Your Something
At Weebly, we believe that everyone deserves a chance to build something new and do what they love. The Inspiration Center features experts sharing what they've learned about starting and growing these types of big ideas.