Selling physical products online requires more than a good store or a compelling price. You need strong marketing, and that means showing off your products. Learning to take a good photograph is key to this process.
Being a solopreneur or small business owner isn't easy...or cheap. While you could hire a professional for your product photography, it may be more cost effective to start with some simple shots on your own. Here are a few tips for getting a good photo using just your phone and some simple product staging ideas.
We see it too often: ugly product photos that can ruin an otherwise beautiful online store. Dark or poorly staged shots (crinkled bed sheets ring a bell?) can also put a big dent in potential sales, diminish your brand and leave you with inventory collecting dust. Bad images can also lead to an influx of customer questions and higher return rates.
The Internet is overflowing with videos, and most of them aren't very good. The problem isn't necessarily with their production quality, but instead with the content. It seems like few businesses ask themselves "Who are these videos for and why would people watch them?"
What if there were a magical search engine where you could find recipes, DIY decor tutorials, planner printables, gift guides, gardening tips, wardrobe ideas, craft patterns, kids activities, makeup videos and more. But instead of reading just the headlines and descriptions, you could see a preview of the content and make a snap judgement about whether it was something you wanted to click through? For over 100 million users, Pinterest is that visual search engine.
So you’ve built your own website, perhaps your own online store, and your confidence is sky high, you’re feeling like a creative genius! Learning new technology, the art of dragging and dropping and the courageous step of pushing publish on your site takes time, patience and the ability to often times master a new skill. If you’ve made it across that finish line, congrats!
You can always get great product photos if you have a nice camera, invest in lighting equipment, take a product photography class, purchase photoshop, learn how to use photoshop with online tutorials… this list could go on. But as an entrepreneur, your main goal is to sell your products. You shouldn't have to become a semi-pro photographer to make that happen.
Amazing product photography is the key increasing your eCommerce sales. If you’re confident in what you’re selling, your customers will be confident in what they’re buying. It might seem complicated at first, but product photography is a lot of fun and it’s surprisingly easy. Here are 7 tips to help you take better photos and increase your sales.
Professional product photography lures customers to your eCommerce storefront, creates desire for your product and instils confidence in buyers. Here's a little secret you might not know: You can achieve great product photos using minimal equipment with minimal investment. But how much should you be spending for these photos?
High quality product photos are a vital part of the online shopping experience, and can help your store increase sales and entice both new and returning traffic. Check out these three tips on how to optimize product images and give your online store that professional touch.
Start Your Something
At Weebly, we believe that everyone deserves a chance to build something new and do what they love. The Inspiration Center features experts sharing what they've learned about starting and growing these types of big ideas.