You built a website and now it needs visitors. Did you know that you can drive traffic to your website without spending a cent? Below are places that offer a free way to market your business and provide a link back to your website or online store.
Search engine optimization (SEO) is an important consideration when creating any website, but it can be a little confusing and overwhelming when you're just getting started. When it comes to SEO, most people know that including relevant keywords on the page can help search engines find your website's content, but SEO is more than just keywords.
"If you build it, he will come." That single heartbreaking line from 1989's Field of Dreams describes the hopes of too many would-be website owners: build an awesome site, and watch visitors race through the digital door.
On-page optimization is an essential part of the SEO process and greatly affects the search engine ranking of your website. This includes content and technical issues which need to correspond to the rules and demands provided by the major search engines. All the ingredients which structure a perfectly optimized page are called on-page SEO factors and will be the topic of today’s article.
What are the biggest search engines? Everyone will immediately name Google as the largest and, of course, that’s right. But so much has been written about optimizing your website and your content to improve your Google ranking, I don’t want to go there.
When Google gave us search, it was a game-changer. It made us suddenly realize that, as marketers, we had no control. The consumer has the control. They search, we get found. Or we don't.
Many local newspapers have been forced to close over the last decade due to drops in circulation and advertising revenue as readers turn to digital means of consumption.
It doesn’t matter what type of business you’re running, your website has to perform. If your website doesn’t come up in Google, you may as well not exist. And if your customer does find your website, you have 15 seconds to capture their attention – or they’re gone.
A writer friend was recently preparing a piece on restaurants in California’s Coachella Valley. He Googled “Pizza restaurants Palm Desert.” The top three results were locally owned pizza parlors. He had to click on “more restaurants” before he got a list that included the local outlets of big national brands. In fact, Domino’s was pushed down to the number eight spot on the list.
It seems like Google is tweaking its search algorithm faster than Starbucks is introducing new seasonal coffee drinks. These changes are keeping search engine optimization (SEO) professionals alert to which strategies still work and which have fallen out of favor with the search giant.
Start Your Something
At Weebly, we believe that everyone deserves a chance to build something new and do what they love. The Inspiration Center features experts sharing what they've learned about starting and growing these types of big ideas.