Posting to social media shouldn't be a drag. It can actually be a fun way to drive traffic to your online shop. The more your product shows up in social media feeds, the more “touch points" a potential customer has with the items you are trying to sell. Also, shoppers will see products in their natural environments, and might feel inclined to buy something that their friends (or people they follow) are promoting.
It's 2017 and like it or not, Snapchat is here to stay. The mobile social network has made enough headway in the last eighteen months that a comprehensive social media marketing plan can no longer safely ignore its presence, potential or influence.
For many small business owners, launching your first website is a little like being a mad scientist. You work long into the night, toiling in the darkness for weeks on end, until that magic moment when you flip the switch and scream, "It's Alive!" Then you stand back and wait to see whether you've revolutionized mankind or created a monster that will send your customers screaming for the hills. Okay, maybe that's an exaggeration, but the truth isn't far off.
Have a website? Then you likely want it to be among the first results for a variety of searches. There are very few people who wouldn't want that for their site. That's why it's always surprising to see so many people doing things that make their sites rank worse in search engine results.
Is it time to refresh your website's look? The start of the new year is the perfect opportunity to tweak your website or give it an updated design.
It's a new year and a great time for a new look. For some sites or businesses this could be as simple as creating a new logo, store feature or page design. For others, it could be time for a whole new brand identity. A rebrand involves much more than just a simple name change. It's an opportunity to reposition your business -- including your brand philosophy, messaging, and product offerings -- to adapt to changing markets or competition.
Real Estate is a rewarding yet very competitive industry. According to the National Association of Realtors (NAR), as of December 2016, they have more than 1.2 million members. Another report from the Association of Real Estate License Law Officials (ARELLO) estimates approximately 2 million active real estate licensees in the United States by the end of 2016. Even if some argue the accuracy of these reports, we can safely assume there are at least more than one million agents competing.
You're finally happy with your new website, your product pages are live, blog is ready and your homepage design looks great. Now you have to bring in customers because they won’t come by themselves. That all begins with an effective marketing program.
Melissa Elizabeth is a Business Trainer and Confidence Coach who has worked with both small and large businesses. She’s also been a proud Weebly user and advocate since 2008, and recently became a Weebly Ambassador.
We’ve all had one of those aggravating run-ins with an unhelpful or unfriendly salesperson. Customer service seems to be a fading notion nowadays, but it’s more critical than ever in an age where technology is filling many business roles. People still value a good personal experience, and if you can provide that outstanding customer service, you’ll retain more loyal customers than you thought possible.
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