As a small business owner, craftsman, artisan or coach, your main objective is to implement different channels to promote your brand/name. The results are more leads and an increase in your sales revenue. Social Media as a marketing channel has been proven to be the most effective one - 67% of small business owners’ agree.
Understanding how necessary Social Media is for your business, Weebly has integrated with PromoRepublic; the social media content builder that helps you build solid social media presence and drives traffic to your online store, landing page, and blog with ready-to-go post templates.
Let’s talk about the importance of social media in your marketing efforts.
Social Media Profiles Rank in Search Engines
Your social profiles influence the content of your search results. In fact, social media profiles are often among the top results in search listings for brand names. When I searched “Hip and Chick”, handcrafted organic products, on Google, the company’s Facebook profile appeared as the 1st listing, and its website - second!! How are they at the top? Google analyzes the activity and reviews their social pages and if it finds it to be a proven source, it informs their algorithm.
We took the time to analyze their company page and didn’t discover anything out of the ordinary. In fact, we don’t believe they invested a lot of time and money into their social media profile. Here are their social stats
- 880 followers
- 15 reviews
- 5-10 likes per post, not many comments
Why is Google Search so Effective for Hip & Chick:
- Full Company Information: contact, address, email etc
- Posting Activity: up to 4 times a week
- Useful Tabs: shop, newsletter signup, community
Not much, right? But, it seems that a basic social media presence is enough to push your brand into Google’s search listings.
The Value of Social Media Reviews, Check-in
Social media advertising spending ($31 in 2016) is on the rise. Its established itself as a front-runner and a reliable channel for businesses and people alike.
Potential clients and followers want to see your products and behind-the-scenes photos. They will search through all the available channels for your business page and brand. Your job is to find a way to attract them and keep them coming back for more - reviews and check-ins help them get you there!
Make sure your business is available on Google Listings and Yelp reviews. Facebook uses this information when users share their posts from your place of business. The network automatically tags their location of your business.
Get New Clients with Facebook Promotion
With Facebook ad targeting you can find your ideal audience and promote your post with those who are most likely to be interested in your goods or services.
- Pages they follow
- Competitors’ followers (you can just “borrow” their fans and show them your offers)
Establish Loyalty with Social Media Content
People like to belong to a community; they like the feeling of being fans of something worthy. They don’t need your goodies everyday, but they stay with you because they like your unique content, which is the SOUL of your brand. When they need your services, you will soon enough reach them with a promotional post.
To make social media work in your favor, you need to post diversified content regularly. Otherwise, you will only spend all that time fleshing out your business information to have a page that is rarely followed.
These types of engaging shareable social media posts are: quotes, tips, and team photos. These posts receive the biggest engagement and get viral.
This type of content needs to be visually stunning, well written and scheduled to reach your audience at exactly the right time. When done effectively, it evokes an emotional response and can go viral.
Social media is a great medium you can use to educate your audience. By providing useful tips, you’re establishing your brand as a thought leader, and you’re offering valuable information that people can use right away.
Let your fans and followers get to know the awesome team you’ve assembled. When people see that there are fun, friendly people at your establishment, they’ll be more likely to show up in person.
Now you know for sure that your social media efforts will attract new clients and delight your current customers and followers.