Even if your business is online, you still have real-world risks. That's the reality of being an entrepreneur, no matter if you sell clothing for dogs, photography services, or light fixtures. The good news? When the unexpected happens, insurance can help. See why these five insurance policies are essential for digital entrepreneurs.
Many people prefer the convenience of shopping online over braving the stores in person to get what they want. In fact, according to a study by Pew Research Center, 8 in 10 Americans are now shopping online. This is a huge increase from the 22% of Americans back in the year 2000.
In a 24/7 connected world, it's easy to blur the lines between work and life. This is especially true for eCommerce entrepreneurs, who are constantly thinking about new ways to improve their online sites and stores. One of the best ways to combat stress, fatigue and burnout - and increase productivity - is to be mindful.
Blue Mountain Vineyards draws on old-world traditions to produce small-batch wines from grapes grown on a terraced Pennsylvania hillside. To help engage customers and drive sales, the winery benefits from modern social media strategies.
If you're a small business owner, you know how important your reputation is, both online and offline. Positive reviews can influence new customers and drive sales, while negative reviews can scare people away from your business.
As an entrepreneur you are always in a rush. With so many projects to do and people to interact with, each day can seem a blur. But you can make running your business easier by taking time to slow down and work with a purpose.
Live chat is one of the easiest, yet most overlooked ways you can improve your site, increase your business, and make sure people don't leave your page dissatisfied. It is an instant messaging service that goes right on your site, so you can chat in real-time with visitors to your site.
A strong customer testimonial is one of the most powerful tools a small business owner can use in their marketing. After all, who better to tell prospective customers about how great you are than your current customers?
Did you know that, on average, nearly 50 percent of all small businesses will fold before hitting the five-year mark? But don’t be discouraged — avoiding three common mistakes can help you beat these odds so that your small business will grow and thrive in the long term.
Starting a home-based business can be a lot of things: exciting, scary, challenging. Most of all, it's probably a big change if you're used to working in an office building or outdoors.
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The Inspiration Center features experts sharing what they've learned about starting and growing these types of big ideas.