How'd They Do That? Newsletter Signup Form

"How'd They Do That?" continues this week with a look at the newsletter signup form, one of the most powerful tools you can employ for converting readers into subscribers and building an email list for your website, blog or online store.


As you can see, Everyday Captain has newsletter signup forms sprinkled throughout the site. Adding these forms to your website is a straightforward process:

  • Step 1: Choose a third-party newsletter service that will provide the code that you'll drag and drop on your site. AWeber and Constant Contact are popular choices. The Everyday Captain website uses MailChimp to invite visitors to join its mailing list.
  • Step 2: Create a list and generate your form’s code. At MailChimp, you'll select "Signup forms" and "Embedded forms" to create the HTML code for your form. There are several different styles and templates, but a simple signup box with just enough room to enter an email address usually works well.
  • Step 3: Add the HTML code to your website by placing the Embed Code element on your site and pasting the third party code inside it.

Newsletter signup forms help drive further engagement after the initial experience with your website. A newsletter signup form also gives your readers what they need in the most impactful way: eMarketer says that email marketing was 2014's most effective channel for retaining customers.

We hope this latest video helps you create a newsletter signup form to attract subscribers to your site, store or blog. Have other ideas? Feel free to share your thoughts with us directly in the comments.