Picking a color palette for your website is more than personal preference. Color can help turn clicks into sales and keep people engaged with your website, product or email.
Here are a few ways to make the right color choices on your site.
Color and Emotion
Think about how you want users to feel when they interact with your website. Make color selections that enforce these emotions.
Here's a quick guide to color and emotional associations:
- Red: Love, desire, danger
- Orange: Confidence, cheerful, friendly
- Yellow: Youth, happy, warmth
- Green: Money, envy, nature
- Blue: Trust, safety
- Purple: Royalty, creativity, spirituality
It is easy to understand why many banks, for example, use blue color palettes because they want users to trust the website and design. Green, while it connects to money, isn't a popular choice, because there's no desire to mix the envy and money associations.
Pickert Family Farm uses yellow buttons for its online shop. The buttons jump out from the white background and help create that positive, friendly feeling because of color and associations with a family farm.
Convert with Color
Calls to action buttons feature bold and bright colors for a reason. You need to draw attention to get visitors to click.
HubSpot conducted a famous study back in 2011 that showed user preference for color with two identical button designs, the only difference was one used a green button and the other used a red button. The red button got 21 percent more clicks than the green one.
Stella Bakery uses this concept with a red “buy bread" button on the homepage. The connection between the red logo and red button draws users down the page to the clickable element.
The lesson here: A color that sticks out in your design creates a memorable moment and attracts attention. (It's not that all your buttons should be red.)
To create more conversions with color, opt for elements that have a lot of contrast and stand out from the rest of your page — use a single color for buttons and calls to action that you don't use for anything else. Opt for bright color choices that are easy to see and click. Then test it out. Which buttons in your design are getting the most clicks? How are they different than other elements? Take that color and apply to other elements in the design.
There's one more color conversion trick to think about: Keep the background neutral. With a simple background all of the elements in the design will contrast even more, making them easy to see.
We have all the tools you need to make color changes in a hurry.
- Switch and manage themes: If you don't like the design or color palette of your current website, you can change the theme right from your dashboard.
- Customize the background: Your site features plenty of background options, from solid colors to images that you can use and customize. Try a couple different versions to find one that encourages clicks.
- Change email colors: Color that converts applies to email campaigns too. Use the Change Colors button in Weebly Promote to change the color of buttons or the background in email campaigns.
If your website design contains elements that users need to interact with–particularly buttons to buy products in online shops–color can be one of the easiest and most effective ways to encourage clicks.
Opt for colors that stand out and draw the eye with bold or bright choices that users can't ignore.
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