Analysis and Performance
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Why tracking is vital for successful SEO
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GETTING STARTED
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How to Track Your SEO Efforts and Rank HigherSEO Tracking helps you understand value and opportunity. With the right analysis, you can begin to understand movement in search results and use your knowledge to build a better SEO program.
The first tracking skill is to know when you change rank. Google Search Console is one of the best tools to track your page rank over time. You want to see when things are changing in the search pages sooner than later. Sometimes traffic drops are due to broader search engine changes and not in your control. Sometimes it's because a competitor is now stronger. These are all important changes that you can understand and use to improve your SEO program. Once you see these changes you can decide to make changes to the pages effected by them. You should also take time to identify pages that may not have moved in search, but have an opportunity to rank higher. For example. track pages that rank on page 2 for keywords, or track keywords on position 4 to 7. In either scenario, if you move to up a few spots you could immediately double or triple the traffic you currently receive from those terms. It's also important to look at pages receiving search traffic. Study all the traffic coming to a page and see if it’s actually helping your business grow. Pages will rank for keywords you might not have targeted. This could give you valuable business insight into terms customers search for that are relevant that you didn't even know about. If people stop clicking on your site or bounce from your site back to search it's a strong signal that other pages on the SERP are more valuable and thus should be ranked in front of you. To check this and potentially make optimization decisions, look at your bounce rates from search traffic in Google Analytics and check Click Through Rates in Google Search Console. If you start to see dramatic changes or negative trends, it might be a good signal that you should update your Page Title, Page Description and Page Content to try and be more relevant to what people are searching for. Information on Google recommendations for SEO analysis techniques. |