Google Search Console
Formerly Webmaster Tools, Google Search Console is a Must for SEO

Verifying Your Website with Google Search Console

Google Search Console (known as Webmaster Tools) is one of the most important single tools to use for SEO. This is your best connection directly to Google and understanding how your website is crawled, indexed and generally interpreted by Google. You can use the Search Console to get alerts when there are problems, and to provide Google with important information about changes and updates to your content. It also serves as an incredibly valuable keyword tracking tool. (and it's free!)

The video below walks through Search Console verification and setup with Weebly. 
After getting your site verified there are many important tasks you can look into, including checking your sitemap, robots.txt and conducting keyword research. 

Setting up for both www and non-www versions

Make sure to register both www and non-www. versions of your domain in Search Console. www or non-www refers to different versions of your domain, so https://www.weebly.com is the www version and https://weebly.com is the non-www version. 

Other sites and visitors will often link to your domain using both versions so it's important to capture both and set the preferred version so you can consolidate link equity and not have any duplicate content issues. 

After you verify your www. version in the Search Console create a new property for the non-www. version. Since you've already verified the www. version the non-www will automatically have verification. Just click add property at the top of the main dashboard and follow the same steps as your www site. 
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