eCommerce SEO
|
Make your store and product pages rank
|
|
GETTING STARTED
GROWTH
|
The Secret to eCommerce SEOSEO focused on product and store pages is known as eCommerce SEO. With these strategies you can turn your products into vehicles for inbound traffic. The best part, these SEO programs drive the most valuable traffic you can find. Product (or service) pages are inherently conversion-focused, and visitors to those pages from search are already thinking about your product, so ranking in these search results gives you the best return on investment and the chance to drive sales quickly.
Product Page SEOIt’s important to build out the content on your product page. To start add a long description. Update the title tag, the page URL and the meta description. Use keyword research and content to keyword mapping to pick the optimum keyword targets for the content on these product pages.
Structured data markup is now automatically included on your product pages in Weebly. Structured data gives you rich snippets that will help improve click through and look better in search results. You can read more about that at the bottom of this blog post. Link Building for eCommerceAfter working on content and keywords, your eCommerce SEO needs links and product pages are the most important linkable asset. To build links for your product pages you need to take a slightly different approach from general link building.
Start by reaching out to connections on your supply chain for testimonials and links back to your site. Any providers you use might want to use you as a testimonial on their website, and manufacturers would be happy to share where consumers can find their goods. A business is one big network of other businesses, tap this network for easy link opportunities. If you use an accountant or lawyer, they probably have a website and will be willing to link back to you! You should also try to find other products and businesses that compliment your offerings. Look for other companies selling things that would go really well with your offerings. Reach out and see if there's an opportunity to work together. You can link from each other's product pages, offer announcements or blog posts. Try running a contest on your product page, not your blog or homepage. Share the contest on social media or contest websites. People share and link to contests so this will drive all those links and interaction signals directly to your product page. For internal links, make sure you link to important product pages in the content directly from your homepage in order to pass valuable internal link signals. |