Sending the right email, at the right time, might be your best chance to increase sales this holiday season. On Black Friday last year, email marketing was 18 times more effective at driving sales than social. Consumers spent $3.45 billion online last Cyber Monday, that's 12% more than the previous year. Get your piece of the pie this year with an effective email marketing plan.
Now, you can use email marketing tools from Weebly Promote to make sure these holiday dollars go to your business. While everyone else is just telling you what to do for the holidays, we’ve already done the work with Suggested Holiday Emails, a new feature that gives you a set of pre-made emails ready to use on the most important selling days this holiday season. And the best part? Your first two emails are free with Weebly Promote, so you can get started on your holiday marketing right now without spending a dime.
Suggested Holiday Emails use marketing and business data we’ve collected to provide you with the best content, links and send times to maximize sales collected from each campaign. We’ve created professional templates with sample discounts and holiday messaging, so all you need to do is plug in your business-specific content and hit send. Don’t worry, we have plenty of emojis too. Did you know that subject lines with emojis can dramatically improve your open rate?
Here’s a list of emails we’ve created for you:
- Halloween - 10/31
- Thanksgiving - 11/23
- Black Friday 11/24
- Small Business Saturday 11/25
- Cyber Monday 11/27
- Free Shipping Day 12/15
- Happy Holidays
- Hanukkah 12/12
- Christmas 12/25
- New Years 1/1
These emails are all available from the Promote dashboard in the Suggested Emails tab. The templates are already designed for you so you can get going in just a few clicks!
There’s no better time to get started on holiday marketing. Businesses on Weebly have had huge success over holidays, ShopCostello.com made 25% of sales on Black Friday, and Saltopia Salts does 60% of it’s business over the holiday period. Let us know what you think about suggested emails and share your own holiday marketing tips with us in the comments!