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Chapter 1


This is going to be a comprehensive guide so we’ll keep our introduction brief. Packaging is important. When you’re a retailer, it’s often how customers decide whether they want to buy your product or not. When you’re an eCommerce seller, it’s your last brand touchpoint with your customer.

There’s a lot you can do, and a lot you shouldn’t do (like spend too much money on it.) This guide will help you understand the confusing world of packaging, and hopefully help you find creative ways to bring your packaging ideas to life.

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The Three Types of Packaging

When we’re talking about packaging, we’re not just talking about “boxes.” We’re talking about everything.

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