Guides > Overview

Packaging Guide

8 chapters

1. Introduction

This guide will help you understand the confusing world of packaging, and hopefully help you find creative ways to bring your packaging ideas to life.

Read More
2. The Three Types of Packaging

When we’re talking about packaging, we’re not just talking about “boxes.” We’re talking about everything.

Read More
3. The Seven Elements of Packaging

There’s no right solution for packaging and, like everything in a business, the choice relies on what kind of resources you have and where you want to allocate them.

Read More
4. Packaging Best Practices

Each type of packaging has a unique set of challenges. While there’s a lot to think about for each, here’s what we’ve found are the easiest to forget — but also the easiest to focus on to make any packaging pursuit a success.

Read More
5. Glossary of Terms

Here are a few key things to know if you start working directly with vendors on custom packaging.

Read More
6. Packing Pricing

If you’re working with a vendor who doesn’t have their prices listed online, there are a few things you can include when you’re asking for a quote that will help expedite the quoting process (and save you precious time.)

Read More
7. Packaging Resources

A great way to get inspiration from the very beginning of your packaging process.

Read More
8. Conclusion

If you take the time and follow some basic tips, you can gain a lot of value out of packaging and set your brand apart from the competition.

Read More