Google Analytics Guide

13 chapters


1. Introduction

You already know it’s important to track the metrics that matter, so your business can grow faster. But it’s tough to know where to start and data can be intimidating -- we get it.

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2. Installing Analytics and Creating Filters

Getting started with Google Analytics means installing the code on your website and making sure it's functioning correctly. If you've already set up and tested your code, feel free to skip this section.

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3. Setting Goals

Goals are important for your website because they can measure interaction, success of campaigns and even sales.

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4. Annotations and Alerts

Just like building a house or a website, setting up a Google Analytics account needs a strong foundation.

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5. WMT/AW integration

To get the most out of your site data, you should connect all of your Google Suite products. In this chapter, we'll walk through how to easily link AdWords and Search Console to Analytics.

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6. Adding Site Search

Do you have a search bar on your main site, or even just on your blog? If not, you might want to think about incorporating one—you can improve user experience by helping visitors find products, posts or pages easily.

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7. Advanced Segments

Advanced Segments are a great way to isolate your traffic data and report on specific groups within your overall visitor total.

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8. Demographic Reports

Understanding where your traffic is coming from is an important first step for setting up your Analytics account. Once you know your main traffic sources and areas of opportunity, you can advance into analyzing your visitors and their demographics.

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9. Setting Up Unique Parameters

Once you've enabled Demographic reporting for more insight into your audience, you can start creating custom campaigns and tracking their progress in Analytics.

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10. Creating Custom Dashboards

Once you've learned how to read your Google Analytics data, and exactly which data points matter for your website, you'll want to utilize custom dashboards to visualize this information at a glance.

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11. Configuring Remarketing Campaigns

Remarketing is a helpful strategy to target past visitors of your site and entice them to return and take action in the form of a sale or some other conversion. You can create your own remarketing campaigns using Analytics and Google AdWords.

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12. eCommerce Tracking

If you have an eCommerce site, adding tracking to Google Analytics is the best way to analyze shopper behavior and conversion optimization. With eCommerce tracking, you can measure the sales and revenue of your site.

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13. In Page Analytics Data

Setting up Google Analytics and its features is an important start to monitoring your website, but the next step is reviewing and understanding your data.

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