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Chapter 1


As digital marketing strategies evolve, people often wonder if email marketing is still relevant and what the future of email marketing is for small businesses.

The truth is, most people are not ready to buy when they first visit your website. To truly take advantage of your site’s traffic, you need a long-term marketing strategy that includes email. To build an audience for the long haul, you should be capturing the contact information of visitors when they first come to your site. You are then able to market to them later with unique content and special offers that will bring them back to your site when they are ready to make a purchase.

Not only does email marketing allow you to build relationships with new prospects and leads, but you are also able to maintain relationships with current and past customers, because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way at an affordable cost.

Examples of Marketing Funnels:

Overall, email marketing is the perfect digital marketing tactic for businesses working with small budgets because it's relatively inexpensive to start and maintain email marketing campaigns. Similarly, email marketing tactics like segmentation and triggered automated campaigns help you maximize the outcome and minimize your time investment, allowing you to grow your business without pouring all of your revenue back into digital marketing.

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Key Benefits of Email Marketing

Email is a more direct relationship with your potential customer than paid ads or social media could ever be. Using email correctly, you can effectively reach your audience, create targeted messages and ultimately sell your products.

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