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Chapter 5

Brand Your Emails Like a Pro

Email marketing is an opportunity to create a connection with your customers, and like with any touchpoint you have with your customers, you want to make sure that experience is consistently branded to represent your company.

Below are some tips for creating a consistent brand in your email marketing campaigns.

1. Establish a Brand Voice and Values: If your brand fun and approachable, or more serious? Whatever your brand personality is, make sure the tone and look of your emails is representative of your brand voice and values.

2. Use a Consistent Brand Template: Your email marketing template is an opportunity to reinforce who you are as a brand. The human brain is programmed to recognize patterns, and this pattern recognition is the basis for establishing your brand. Think about how we associate logos and colors with consumer brands. You want to create this type of association and distinction with your customers. Create and use a consistent template for your email marketing by ensuring consistency with logo treatment and placement, color palette choice, buttons and designs that match with your website.

The good news is that with Weebly Marketing, you are able to create Email Styles in the Settings tab. From here, you are able to add your logo and select fonts and colors to brand all of your emails with ease.

3. Use a Consistent Image/Graphic Style: When selecting images and graphics to use in your email campaigns, make sure that it is consistent with your brand personality and style. Consider the type of tone or humor you want your images and graphics to convey? If you are using a black and white photography, make sure you use it everywhere. If you choose illustrations drawn by hand,use that consistently as well.

This is a great example of an email with great branding:

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Improve Email Deliverability

A strong sending reputation, like a great brand or personal reputation, is hard to earn, easy to lose, and built over time.

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