Email Marketing

10 chapters


1. Introduction

As digital marketing strategies evolve, people often wonder if email marketing is still relevant and what the future of email marketing is for small businesses.

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2. Key Benefits of Email Marketing

Email is a more direct relationship with your potential customer than paid ads or social media could ever be. Using email correctly, you can effectively reach your audience, create targeted messages and ultimately sell your products.

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3. The Money Is In the Mailing List

6 strategies that will help you build and maintain an engaged email marketing list.

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4. The Anatomy of a Perfect Email

Whether you’re just getting started with your email marketing strategy, or you’ve been doing it for years, there are 10 key parts to creating the perfect email, that we have laid out for you below.

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5. Brand Your Emails Like a Pro

Email marketing is an opportunity to create a connection with your customers, and like with any touchpoint you have with your customers, you want to make sure that experience is consistently branded to represent your company

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6. Improve Email Deliverability

A strong sending reputation, like a great brand or personal reputation, is hard to earn, easy to lose, and built over time.

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7. Email Performance Metrics

Understanding the meaning of key email performance metrics will empower you to optimize your email marketing.

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8. Increasing Loyalty and Retention with Email Marketing

Customer acquisition creates a foundation of customers while your retention strategy is how you maximize revenue for each one.

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9. Advanced Email Marketing: A/B Testing

A/B testing is a great way to refine and optimize your emails to help drive not only higher open and click rates, but ideally translate into higher conversion rates and more revenues.

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10. Conclusion

At the end of the day, email is still one of the most effective forms of marketing.

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