A simple, well-designed website is essential for turning your visitors into paying customers. From product images to streamlined checkout, there are several key conversion rate optimization techniques that you can employ to help turn clicks into sales.
Here are five tips to get you started.
1. Show off Your Products
Design your website around large images that entice visitors and present product benefits. On your homepage, consider using a full-screen image of a popular or top selling item to showcase your best offerings.
Use high quality images that work on a variety of devices. Make sure the product stands out from other parts of the image such as the background. A great example of this comes from The Box Bros, where the images show products against beautiful backgrounds. Each image is designed in a way that makes you want to click.
2. Streamlined Checkout
Make checkout simple. A streamlined checkout experience limits cart abandonment and helps users complete transactions quickly. The integrated shopping cart built into your store provides a secure checkout experience with minimal friction during order completion. You can include shipping and return policy information available via hover over along with a note to seller field that lets customers add notes directly from the cart. This is all designed to provide a customizable and informative checkout experience that remains streamlined. Use the mobile app to monitor your conversions on the go and watch orders come in on in real time.
3. Make Buttons Large and Use Color
Play off the urge to buy items on impulse by creating buttons that are large and colorful. The easier a button is to find and click, the more likely you are to convert a sale.
The color you choose for buttons should be consistent and match the palette of your website. It should also stand in contrast to other elements on the page. Bold colors such as red or yellow are popular. Put boxes around buttons to make them look more appealing and clickable. Small Batch Baking Co. does a great job of this with pink "Shop Now" and "Add to Cart" buttons against a white background.
The button element allows you to create and style these buttons, while linking them to product and product pages. And the best thing is you can set it up with only a few clicks!
4. Don't Require Registration to Check Out
Not every customer is going to register on your website, so why prevent them from making a purchase? Allow users to checkout without creating an account.
If you really want registration details, consider asking after check out. By requesting information post-purchase, you are less likely to put up a user roadblock.
5. Focus on Simple Language and Typography
Everything about the sales process should be simple, and that includes the language and typefaces you use on your site.
Consider simple language for buttons such as “Buy Now,” “Add to Cart” or “Purchase.” Use the same phrases in every instance that presents the same action. When it comes to typography, opt for sans serif fonts that are easy to read at a variety of sizes. In the Design tab you can change fonts for all sections of your website and test the best location/style combinations in order to find the perfect typeface for various conversion opportunities.
Now that you have a few new techniques in mind, it's time to start optimizing your website! What conversion optimization techniques have you found most helpful on your website?