Chapter 1

Introduction

No matter what your product is, there is one mission every successful creative entrepreneur needs to excel at: outstanding branding.

Creating a professional brand is about more than just a name and logo. Your brand is the personality of your business — and can make your business stand out in the bustling world of eCommerce.

This guide will provide you with actionable information that can actually help you build a successful brand. Memorable businesses consistently get elements of their brand, like their name, logo, colors and their overarching identity into the world — and create loyal customers for life. So let’s get started.


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What Is a Brand?

A brand is the direct expression of you or your business’ values, principles and voice.

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