Entrepreneurs don't like to think about failure. We'd much rather focus on the positive. We're doing something most people consider weird and crazy—building businesses out of nothing—so we can't afford to let too much doubt and uncertainty cloud our visions.
Big Data is no longer just for big business. Thanks to falling tech prices and new analytic tools, small operators can now harness troves of digital information--90 percent of which has been created in the last two years—to identify new opportunities and make smarter business decisions.
An editorial calendar can help your team plan content around your brand and stay on track. Spreadsheets are commonly used to create editorial calendars, but they aren't the only option available. Hosted collaboration platforms let your team communicate better and get reminders for upcoming content. If you're a team of one, you can use an editorial calendar to plan content ahead of time, strategize, and collaborate. Deadline reminders and task categorization can help you plan blog posts and social media promotion.
With the online marketing scene changing so fast, new strategies and marketing fads pop up all the time and get a lot of press. The hard part for you, as a small business owner, is to figure out which strategies are fads and which are fabulous marketing techniques that might actually help your business. Infographics, Pinterest posting, and Google product listings are three hot and much discussed marketing tactics. We’ll take a look at each and determine whether they are something your business should try out.
Any successful entrepreneur will tell you that in order for your startup to be a success, you have to commit to it wholeheartedly and singularly, with a sense of eternal optimism for your potential.
Google’s much-anticipated Mobilegeddon has come and gone, and generally speaking it seems that the fear and loathing we experienced during the run-up were a bit over the top.
Just having a website isn't enough to set you apart in a crowded market. Only those who take the time to write and regularly post good content win large audiences, says Ann Handley, Chief Content Officer of MarketingProfs and author of Everybody Writes: Your Go-To Guide to Creating Ridiculously GoodContent.
Are you on LinkedIn? If you're connected at all through social media, have been employed, have tried freelancing, are a consultant, or want to position yourself as a thought leader in any industry, chances are you at least have a profile.
In 15 years of watching people use websites and web applications, I've never once heard someone say they wished there was more text. Why is that so? And why is it that people are so prone to ignoring instructions when trying to complete tasks on a website?
Many small business owners struggle to keep their business net worth separate from their personal net worth. It's tough when your personal identity is so closely entwined with your company's. But for both your financial and personal health, it's important to create a dividing line between the two.
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