Designers like to talk about style guides. Style guides are helpful documents that lay out various aspects of how designs should appear and function throughout a website — like how buttons should be labeled, how forms should work, how error messages should be written and all kinds of other things. But style guides define low-level details, whether related to aesthetic or function. There's something that comes long before style guides...
If you want to succeed at crowdfunding, you need a good campaign video. These short clips have become essential on websites such as Kickstarter and Indiegogo, enticing viewers to support everything from books and movies to wearable tech and vegan doughnuts.
I’m a yoga and healing expert. But I’m also a businesswoman. Although I always knew I eventually wanted to sell my business, I wasn’t actively promoting the sale. But then it ended up happening much more quickly than I had expected.
It's one thing to build a brand, but another thing to make it last. One of the best ways to give your website or small businesses staying power is to be authentic.
Want a loyal audience for your website? Would you settle for 100 regular visitors? How about 1,000? If so, you're thinking too small. Even niche websites can generate an audience tens of thousands strong, says Joe Pulizzi, founder of the Content Marketing Institute.
Becoming a “mompreneur" wasn't a top priority for me when I was working in corporate America in the 1990s; I'm not even sure the term had been coined yet.
Professional product photography lures customers to your eCommerce storefront, creates desire for your product and instils confidence in buyers. Here's a little secret you might not know: You can achieve great product photos using minimal equipment with minimal investment. But how much should you be spending for these photos?
In December of last year, my business partner, Ben Larson, and I launched our website for the Readydesk. For the previous three years, we had worked with engineers, chiropractors and others to perfect the design of our adjustable product that sits atop tables or traditional desks.
Entrepreneurs don't like to think about failure. We'd much rather focus on the positive. We're doing something most people consider weird and crazy—building businesses out of nothing—so we can't afford to let too much doubt and uncertainty cloud our visions.
Big Data is no longer just for big business. Thanks to falling tech prices and new analytic tools, small operators can now harness troves of digital information--90 percent of which has been created in the last two years—to identify new opportunities and make smarter business decisions.
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