Although many businesses are still heavily focused on Millennials, 2015 is a good time to look ahead. Generally agreed on as anyone born after 1990, Gen Z is the largest generational group in the U.S. And they're vastly different from any other group. “If marketers thought they threw out the playbook with Millennials, they need to know that Gen Zers aren't even playing on the same field," reports Ruth Bernstein in Ad Age.
It doesn’t matter what type of business you’re running, your website has to perform. If your website doesn’t come up in Google, you may as well not exist. And if your customer does find your website, you have 15 seconds to capture their attention – or they’re gone.
You’ve put everything you can into each and every blog post you’ve written and no one seems to be reading. So what gives? No one is biting, and you’re left sitting at your laptop feeling confused and frustrated. Here are few tips and strategies to help you get to the bottom of this dilemma.
Starting a fashion blog takes work, patience and dedication. Every fashion blogger needs to find a unique style and voice, conduct research, gather information and figure out ways to create the best content en route to a successful site. The following tips will show you how to start a fashion blog from the ground up.
At Hack the Hood, an Oakland based tech-career education and readiness program, young people learn how to structure and craft websites, gather digital assets, and work with small business clients to create simple and effective designs. With the help of lead instructor Max Gibson I’ve developed a list of basic principles from our curriculum that can help anyone make a successful website.
Even though many entrepreneurs never bother with them, business plans can benefit all types of ventures. Whether you're a freelance graphic designer or the next great high-tech disruptor, writing a business plan can help you seize opportunities, understand strengths and weaknesses and avoid costly mistakes—if you do it right.
Bloggers always want to know how to build a bigger, better social media following. Unfortunately, this is cart-before-the-horse thinking. The right question is who's your audience? Who do you want to write for? Figure that out and you'll know intuitively how to approach social media.
It’s important for teachers to use tools to bridge the gap between classroom learning and technology. It’s even more important to make sure these new education opportunities are communicated effectively to student families.
Your blog should have a purpose beyond getting readers. Is it to educate? Amuse? Inspire? Whatever the cause, chances are that at some point you'll have ideas for products and service promotion, either for yourself or others. I'm going to show you how to sell them.
High quality product photos are a vital part of the online shopping experience, and can help your store increase sales and entice both new and returning traffic. Check out these three tips on how to optimize product images and give your online store that professional touch.
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