When you have a business, you need to do everything you can to reach and appeal to your customer base. People who look for your business via mobile need to be able to easily locate and browse your website. According to Pew Research, 79 percent of U.S. consumers shop online making it crucial to have a mobile-friendly site. Take a look at these five reasons you need a mobile-friendly website.
People use their mobile devices everywhere
From booking private jet charter flights to hair appointments, consumers want to have the flexibility to shop and make plans while on the go. Customers today live in the moment – they’re used to looking up a website as they think of it, and accomplishing tasks on their growing to-do lists no matter where they may be. If your business isn’t responsive via a mobile device, you’ll lose your customers to a business with a website that it is.
It benefits your reputation
A mobile-friendly site benefits the reputation of your business both on and offline. Your customers recognize a good website when they see one and will remember the businesses that deliver a poor experience. The reputation of your business is everything, and you can’t afford to give people a less than excellent experience online or in person. Your goal should be to ensure every customer who visits your site via a mobile device is as happy as possible.
It helps you build credibility
A mobile-friendly website helps you build credibility with your clients, customers and the influencers within your industry. Your mobile website needs to offer visitors an exceptional experience so they recognize your business as a resource that offers helpful information and excellent products and services. Use navigation to help customers make their way around your site.
It has become a standard best practice
A great business is expected to offer a mobile-friendly website. Responsive web design helps make mobile optimization a straightforward process, and this means users expect this when they browse on their devices. Provide consistency to create loyalty – customers want to know you will always take good care of them and they like to know what to expect from you. Whether a customer views your website, reads an email from you or visits a brick and mortar store, ensure you provide uniformity.
You’ll make your customers happier
When a current or potential customer goes to your site, you want their experience to deliver each and every time. Nearly everyone uses their mobile devices to shop online, which is why mobile-friendly websites are the only way to go. Happy customers will return to your website and spread the word about how good it is – and unhappy ones won’t be afraid to share their dissatisfaction.
Websites that are not mobile-friendly are very rapidly becoming defunct in our ever-evolving digital world and customers neglect the sites that aren’t. In order to ensure your website performs well, you need to make it mobile-friendly. This is the only way to help your business achieve growth and success.