SEO for Your Single Page Website

  •    Marketing Manager at MarketGoo, an SEO application for businesses looking to optimize their websites for search engines.

Having your entire website occupy just a single page is a decision that many site owners make. The reasons behind this choice may vary from wanting a clean and simple design that looks great on mobile devices, to providing an easy, linear experience for visitors. Since people’s attention span online seems to be shorter than ever, single page sites are a clever way to condense important information and keep a visitor on your site while you quickly get your message across.

If you’ve decided to take the plunge and publish a single page site, you have great opportunity to target and convert a specific audience. However you also need to pay extra attention to any possible SEO issues.

What possible SEO issues could you run into?

Keywords
Single page sites will likely revolve around a single main concept, which of course means that you can’t optimise for various keywords or keyphrases. Search engines like Google won’t be able to easily guess the 20 keywords you’d like to rank for if you only have one page of content.

Content
Since content is a critical component of any SEO strategy, and blogs are one of the main channels used to publish, share and help your site’s rankings, it is definitely tricky once you remove the blog from the equation. Other sites with multiple pages can get a leg up since they are able to cover more information.

How can you avoid or fix these issues?

Distinct sections within the Site
Don’t just sprinkle all of your information on the site without neatly dividing it into focused sections. Check this Weebly help article on how to add sections on a page. Imagine that they are each a separate page. All these sections will likely have keywords that are related and relevant to each other, indicating to search engines the overall theme of your entire page while also indicating that you have other specialized, relevant information.

Be sure to make the titles for each section H1 Titles (with only one per section). You can do this with the H+ app. Finally, be sure to create anchors - this will enable visitors to click on a menu item (or a given section of your site) and be directed to another specific section on your site. A good explanation of anchor links on Weebly is here, and you can also do them with an app like Anchor (further instructions here) on the Weebly App Center. If you want to back up a little and understand what H1 Titles are, read this primer.

Content with LSI keywords
Latent-Semantic-Indexing (LSI) keywords are a complicated way of referring to keywords and terms that are related or synonymous to your main keywords. If you’ve ever searched for something on Google and seen “Related Searches” at the bottom of the results page, or had Google autocomplete a search before you were done, you’re seeing related keywords and phrases. If you include these other keywords that are relevant to the content of each section on your page, you’re doing a better job of telling Google what that section is about. Another tool to find related keywords is LSI Graph.

Keep it Simple
If your single page site starts to look too cluttered and you’re actually overwhelming your visitors with information instead of making their experience simpler, it’s time to think about substituting your layout for multiple pages. Be sure to heatmap your pages and track visitors’ interactions with it any way you can, so you can understand if your site is working well or if you need to rethink the content or layout.

Who’s doing it well?

Take a look at these 2 sites that are benefitting from the advantages of a single page website.

If you want even more inspiration, take a look at the contenders for the best single page site awards!