Four Ways to Showcase Your Personality in Your Brand

  •    Celeste Altus is a business and technology writer and editor based in the San Francisco Bay Area. She has lead San Francisco bureaus of Adweek and PRWeek magazines.

More than ever before, consumers are jaded.

They are over corporations relentlessly pushing products. They are braced to resist targeted advertisements.

Consumers yearn to connect with real people, not brands.

So how much does your brand showcase you, and your personality?

If you feel like you're hiding behind the “we" of a faceless company, use your personality to draw in customers and grow your business.

Here are some easy steps that will invigorate your brand and increase traffic to your site:

  1. Personalize your “About me" section
    Don't be afraid to put yourself out there. You don't have to list your mother's maiden name or the last four digits of your Social Security Number to connect with customers. Explain how you chose your business. Share why it's your passion. What makes you site unique? If you employ a team, create short bios of each member. Remember, this is no place for modesty. Convince people you are competent and list your accomplishments in this section.

  2. Add more photos
    Stock photos can work in certain situations, but customers like to feel they “know" the person behind the business. Add a few photos of yourself and your workspace, too. You may want to create the images yourself or have a photographer take candid shots of you. Seeing your face can help visitors gain trust, which is a core component of intent to purchase.

  3. Write in first-person
    Banish the “we" unless you have a large team. This is an opportunity to share your real voice so write the way you speak. Speak about what is important to you and how you believe your business is making a positive impact. When you write from the heart, your visitors will want to support your mission.

  4. Post about more than just your product or service
    Whether Tweeting or posting photos on Instagram, occasionally write about things you love, so customers can relate. Seeing and reading about your interests helps them see you as a whole person. Mention a favorite film, worthy charity or a great vacation spot in a social media post — it'll make your brand come alive.

In short, use your creativity to form a connection with your visitors. The more you can come across as a genuine person and convey your values, the more repeat customers you will attract.