5 Tips to Help You Blog Like a Pro

  •    Megan is the Chief Editor for ChamberofCommerce.com. ChamberofCommerce.com’s platinum membership program helps small businesses grow on the web.

5 Tips to Help You Blog Like a Pro

You may have heard about the importance of having a blog – not only can it help you earn a passive income, a blog can also help you make a name for your brand. Blogging is the perfect way to share information about new product launches and it gives you the ability to become a thought leader in your industry.

If you’re already blogging and spending several hours a week maintaining your blog and not seeing results, it’s time to re-think your strategy. Take a look at these five tips to help you blog like a pro.

Communicate well

It may seem obvious, but your ability to communicate well in written form is the number one factor that comes into play when you blog. As you write, pretend the reader is sitting right next to you and that you’re holding a conversation. You want your blogging to have a conversational tone, so you make an impact on your reader. Use the word “you” often in your blog posts. The person who is reading your blog wants to feel like the article is written specifically for them so keep in mind your target audience throughout all articles.

Use a Professional Design

Think about it: everywhere you go, you take in what you see and use it to form a perspective. If you get poor service in a brick and mortar store, or it’s unkept, you likely won’t return. The same goes for your blog; make sure you create a blog with a functional design and content that is free of errors so it leaves the right impression on your visitors. And always, always remember to use images and illustrations with every post.

Be Genuine

You may heard it before, but “honesty is the best policy.” Over time you may have noticed it’s not always simple to live by that rule. However, your readers will know if you’re being ingenuine – and nothing will make them jump ship more quickly. The number one way to earn the trust of your readers is by staying true to your brand voice. Once you prove you’re genuine, you’ll quickly convert your readers into loyal customers.

Show Your Face

It’s much easier to form a connection with a person than a brand. If you are still writing anonymously, make some much-needed edits to your blog. Include an author box that shares some details about you. Remember to add a high-quality picture and a captivating bio. Do what you can to help your readers to connect with you.

Contribute to the Conversation

As your readers ask questions and make comments on your blog post, take a moment to answer them. Say something that adds to the conversation. Respond to their questions. Thank them for reading your post. You have to work on building relationships with your readers to keep them coming back for more. When you’re relatable and friendly, you’re showing your readers that they need to keep visiting your blog to read your next post. Keep in mind that traffic is important, but regular readers are what you’re really after.

Writing for your blog can be intimidating, but it doesn’t have to be all work and no play. Utilize these excellent tips and tricks and you’ll be having fun and blogging like a professional in no time.