The 2017 holiday season quickly approaches! You know what that means: customers have already started their gift shopping. In order to maximize your profits this winter, you'll need to effectively plan your inventory for the holiday rush.
Do you know the expression "you should never judge a book by its cover"? It's great advice for meeting new people, but not so much for product packaging. When you run a small business, the way you package and ship your products can have a tremendous impact on how people perceive your brand, which is especially important for holiday packages.
In early June of 2017 Apple featured Py on the front page of the Apple App Store! We were beyond excited. Our ranking in the Education category of the App Store soared to #5. Py took a spot next to the likes of Duolingo and Quizlet. Although we can’t be 100% certain why Apple chose us, here are the top 4 reasons we think we got a spot on the front page:
In the dark ages that we all lived in prior to the Internet, people found Christmas gifts in one of two ways:
It's a tale as old as stories themselves: David vs Goliath, the underdog taking on the bigger, favored opponent and winning. Everyone loves to see an underdog prevail. Except for rich fat cats who swim around in pools filled with money and brush their teeth with cigars. But who cares about them?
At times over the past several years it's felt like every college student with a website has been able to raise money for their idea to create a Facebook for dogs or an Uber for cat food. How can you replicate their success and raise money to kick-off what is, undoubtedly, your significantly sounder idea for a small business?
‘Think big, stay small’ was my motto when I first started designing and producing my products back in 2005. I started out designing garments but soon figured out that I had put myself in a difficult predicament: In order to become successful in the garment business, I would have had to let go of my motto to stay small. So, I decided to keep my business small and switch to designing bags made of recycled bicycle inner tubes. This concept hits very close to home: Westerman Bags is a Dutch brand, and all our products are hand-made in Holland and built to last. I knew I had to create a website, blog and online store to get an audience and make my products accessible to the wider public.
Some consumers seek out products that are made in the United States, even if they cost more. Being able to use a "Made in USA" label can give your sales a boost. In fact, 8 out of 10 American consumers said they would rather buy an American-made product than an imported one.
The holiday countdown is here as eCommerce merchants are decking out for the most festive shopping period of the year. E-commerce sales for the 2017 holiday season are projected to reach $114 billion.
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