4 Ways Marketing Research Can Benefit Your Small Business

  •    Megan is the Chief Editor for ChamberofCommerce.com. ChamberofCommerce.com’s platinum membership program helps small businesses grow on the web.

Small businesses have a need for reliable answers to questions that affect the way they run the business. They need to know how marketing trends impact the business, how their target market makes buying decisions, how customer satisfaction with products and services compares to the competition, which marketing strategies will be the most effective and more. While market research can be expensive, it often costs more to make erroneous business decisions based on assumed, incorrect information. Take a look at these 4 ways marketing research can benefit your small business.

Market research can identify what your customers want and need.

Market research can help you gain an in-depth understanding of the needs of your customers. It helps you to identify your customers and figure out what they’re willing to pay. It also helps you pinpoint ways you can meet their needs and expectations.

When you read market research reports on your specific industry, you will learn demographic information such as your target customers’ age, gender, economic status and occupation. You can also identify what products and services they are using in the present time and their likes and dislikes about them. This is one of many key ways to grow your small business fast.

Market research can help you understand the market.

It doesn’t matter what type of business you’re in, market research is the foundation of all successful business ventures. For example, if you need to make commodity trading decisions when it comes to Organic and non-GMO products, turn to market reports to help you learn more about your customers.

Through market research, you will be able to identify market size and growth and assess whether the market is saturated. According to Econsultancy, only about 22 percent of businesses are satisfied with their conversion rates. This is why more businesses are turning to market research - it is essential to make more sales.

Market research can help you market your business effectively.

As you design a website and find other ways to market your business, you will only be effective if you tailor your marketing messages to fit your intended audience. You need to find the right words, imagery and tone – it’s essential to do this correctly or you can fail. Market research often helps you know who your audience is and what they care about so you can learn ways to tweak your website to attract millennials, Generation X, or any other generation you hope to attract.

Market research can also allow you to gain an understanding of which forms of advertising are likely to catch your customers’ attention. Investigate your target audience to optimize your marketing efforts.
Market research can help you develop products your customers want to purchase.

Market research reports can give you access to expert industry analysis and objective data. From consumer buying behavior to real-world case studies, market research has the ability to give you the information you need to pull ahead of the competition and gain an accurate understanding of your market.

Market research is crucial for you to gain a better understanding of your customers. As you work to grow your small business, it’s vital to have answers. The more answers you have, the better you can serve your customers and the higher you will rise above the competition.