In today’s highly competitive business environment, it is vital for every small business to have the ability to reach its online target audience through its message, services, products or promotions.
This is why search engine optimization, or SEO, is so important. When done correctly and used in combination with various other marketing strategies, SEO will help your business improve its rankings on Google search. The front page of Google receives 95 percent of all web traffic, so you need to make sure your business ranks as high as it possibly can. Take a look at these 5 ways to improve your SEO.
Create a distinct content marketing strategy
Google turns to a range of factors when it ranks websites, so there isn’t one surefire way to position your site in the coveted No.1 spot. Focus on generating one of a kind content that links to your website. Whether you choose to create videos, blog posts, social media posts, or something different, find topics and keywords that are trending and you’ll be well on your way to a post people want to read.
Utilize transcription services
If your site offers videos or podcasts without text, it won’t do well in the search rankings, no matter the content. You need to feed the search engines valuable information so your business will achieve greater visibility. Utilize a transcription service to simplify the task -- the transcripts will be loaded with keywords that describe your niche, and you will provide bots and followers with your original and innovative content for indexation.
Aim to post content consistently
A great way to improve your SEO is to regularly add high-quality content to your blog. Figure out what people are turning to Google to search, do some keyword research on the topics and provide a high-quality blog post that delivers value to the readers. When you do this, you’ll help your business in various ways, such as ushering free traffic to your business. You’ll also ensure visitors trust your website – no one wants to take advice from a website that hasn’t shared anything new in six months.
Examine your competition
You already know the reasons your business needs a professional website. What you may not know is that there are three things that can change a website’s search engine rankings. First, the site’s own optimization plays a key factor. Second is the site’s positioning in relation to it’s competition. Last, ranking depends on the intent of the person performing the search. Make it a point to find ways to optimize your website against the competition, and you’ll make your site more pertinent to the constantly evolving mind of those who are searching. The result? Moving up in the ranks.
Write pillar articles
If you produce a lot of content, Google might be unsure as to what is priority. This is why pillar articles are so important. These articles are very detailed and show how to do certain things. You can take it one step further; add a table of contents in the beginning of each article that links to the sections of the post and you’ll become a Google favorite.
One thing to always keep in the forefront of your mind is the user experience. Traditional SEO factors such as keywords and links are important, yet Google still emphasizes the user experience, from page loading speed, being mobile friendly and offering an intuitive menu. Concentrate on all of these points and you’ll make your visitors happy and find yourself closer and closer to the No. 1 position.