How to Use Webinars to Enhance and Sell Your Products and Services

  •    Tony Jarboe is a veteran internet entrepreneur with over 22-years of experience. He is the CEO of Yondo an All-In-One Video Ecommerce Solution.

If you are looking at generating a high volume of leads without a huge spend and in the least amount of time, then you may want to consider producing webinars for your business. Most marketing webinars are free and provide valuable information to assist attendees in seeing the need for the services or products offered by your company or the need to upgrade their current product. For over a year now my company Yondo has provided a webinar app in the Weebly app store. To give you an idea of what to expect from your webinars, Yondo's users have experienced on average the following results from their webinars.

• Closing rate of over 24% from a single webinar.

• Between 35% to 45% of the webinar attendees become qualified leads.

• A conversion rate of over 22%.

From these statistics you can see why marketers love doing webinars.

Most webinars are a one-way presentation to your attendees that focuses on value for your audience. It is important to ensure your webinar is not a sales pitch. Think of It as an opportunity to showcase products and services, demonstrate your expertise or even expand on a published blog or facebook post.

To get started on your webinar marketing campaign, you will need to choose a webinar service that will provide you with everything you need to run a successful webinar. This is where Yondo’s Weebly webinar app could be the perfect fit. By using the app you can easily place your webinar registration form on your Weebly site in a matter of seconds, you get a free 14-day trial and the app gives you the option to offer unlimited webinars and group classes. Your attendees will receive automated confirmation and reminder emails with your branding, You can record your webinars and group classes with a click of a button, and you get to retain 100% of your customer data. Technology matters with webinars so it is important to use something that will make your webinar great!

Once you have your webinar service sorted, you will need to come up with a suitable topic. Ideally you will want your topic to be of immediate relevance to your audience while ensuring the ability to showcase your product or service. You will want your webinar to center around what you are offering and how it is the ultimate solution to the problem your attendees are facing. Providing a solution focused and helpful webinar will encourage your attendees to take action to solve their problem, which will hopefully be to purchase your product or service without you having to conduct a heavy sales pitch.

There are many ways to develop a webinar topic. However, the most important thing to consider is client need. You can establish this by reviewing what the most popular questions from customers are, engaging with customers and asking them directly via social media, and browsing your previous blog post statistics to see what the most popular topics have been. You can also send out a simple multiple choice google questionnaire to your customers with different topic selections. This will give you an idea of what your customers are expecting so you can tailor your webinar content to suit.

Once you have established your topic you will need to ensure you create an engaging webinar title, great tagline and design an eye-catching image to share across social media platforms and advertisements. An example of this is the image we recently created for our YondoCoin ICO Q&A information (see below).

Attendees will usually want to ask questions during the webinar which is a good thing as it shows they are engaged and interested. Questions can be asked via text chat within the webinar; however, waiting until the end of the webinar or at a planned time during the webinar to answer questions will ensure focus on key elements and the flow of your presentation. Besides, It is highly likely that the information you provide during the course of the webinar will answer most questions.

Webinars should be around thirty minutes to an hour long, including approx 10 minutes at the end to allow your attendees to ask questions. You should also consider the timezone of your attendees and set the webinar time to suit the majority. Remember only 50% of those who signed up for your webinar will attend; however, those that do attend are more than likely to be strong prospects. You can encourage attendance by offering incentives such as a free e-book or a discount on your service or product for those that attend.

A few final notes for creating an effective marketing webinar is to develop a strong marketing plan for your webinar, and ensure you commence marketing your webinar at least three weeks in advance. Connect with your audience during the webinar by looking straight into the camera (which will appear as if you are looking at the attendee). One critical piece that many people forget is to follow up with your attendees after the webinar. This is your time to display your marketing moves.