How Advertising on Google, Bing, and Yahoo Can Grow your BusinessGabriela Lasa • Gabriela is the Marketing Coordinator at SiteWit, a digital marketing platform that helps small business owners get found on Google, Bing, and Yahoo by building paid search campaigns.
Deciding to start a small business can be nerve-wracking, stressful, and very thrilling at times. It is all worth it when you make your first sale and start growing your business. Finding new customers, however, can sometimes be challenging. There are many ways a small business owner can drive high quality traffic to a website. One of the fastest and most cost-effective ways is to get found on Google, Bing, and Yahoo!
A very large majority of consumers search for a product or service on search engines before making a purchase. If your website does not show up on search, these potential customers will go to your competitors! Advertising on major search engines through Search Engine Marketing (SEM) can get you in front of potential customers actively looking for your products or services.
Increase Visibility on Google, Bing, and Yahoo
Having your website show up on both organic and paid results in search engines gives your business exposure, and can increase your new visitor traffic by up to 89%. Advertising on Google, Bing, and Yahoo makes sure your business is the first thing your potential customers see. You can start driving more customers to your website right away!
Access your Target Market
Advertising on search engines offers more flexibility when trying to access a specific group of people. You are able to choose when your ads will show. You can choose to show them during business hours, during the night, on the weekends, or all day, every day! You also have the choice to access your target market by location. You can target your ads by zip codes, cities, states, and countries. Your ads have a very large reach, and they can be seen on mobile and desktop. Choosing when and where to show your ads can give you a higher chance of getting new customers.
Save Time and Money
Search Engine Marketing has one of the lowest cost per acquisition levels compared to other online marketing methods. Small business owners can target specific audiences, increasing their chances for conversion. As a result, your marketing dollars are spent more efficiently as you grow your customer base. Advertising on Google, Bing, and Yahoo is very easy to set up and will only take a few minutes to manage. This gives you more time to focus on your business!
Transparent and Insightful Results
As your search campaign is running and bringing in traffic, you have access to insightful analytics on your ads, keywords, and revenue. You are able to keep track of your monthly budget, understand your cost per acquisition, cost per click, and return on investment. This data can then help you make better decisions when structuring your online marketing strategy.
Search Engine Marketing has become one of the most cost-effective and quickest ways to drive high quality traffic to a website. As you start getting found on Google, Bing, and Yahoo, you will see an influx of traffic and experience positive results. As you grow your customer base, you will be increasing your brand exposure and developing a strong online presence.