Every small business needs a logo or mark that customers can use to identify their brand or product. Even if you aren't a designer, you need to have a good idea of what kind of logo you want (and need) to meet all of your marketing goals.
From picking a shape and color theme to knowing what file formats to ask for, here's everything you need to know about making a logo.
1. Start with Business Goals
When it comes to a long-lasting logo design, it should align with business goals and tell potential customers what your business is about. (You wouldn't create a logo design for a dog groomer with a cat on it, would you?)
Think about other businesses in the same industry or location as well. How can you create a logo that sets your business apart? You want a logo that's representative of your business and unlike direct competitors.
Wild Chef Co. uses a logo design that features the common outline of a hiker, but look closely and he's holding a spork. This aligns with the company product – hiking snacks.
2. Pick a Color Palette
Start with a color palette that appeals to you. Pick one, two or three colors that emotionally resonate with your product, service or brand.
Think about how the colors make you feel. Do they establish a connection with what you do?
While a color logo design will be used for a lot of applications, you'll also need to use it in single-color applications as well. Keep that in mind as you create the design so that you have a logo that is easy to use anywhere.
Great Tea Road Co. uses a tea leaf in the logo design with a golden color that is reminiscent of the brewed drink.
3. Include Your Company Name
Include the name of your company in the logo design. Too many businesses think they can get away with a simple mark. It takes years of brand-building to get to this stage and then only a handful of huge companies are able to pull it off.
Type out your business name in different fonts and styles until you find something that appeals to you. Don't pick a typeface without actually using that lettering for your business name. Certain letter combinations aren't appealing in every font.
Pick a typeface that's easy to understand. Not only should your business name appear in the logo, but is should also be easy to understand.
Hum & Ham uses a simple hand drawn image and name in the logo design.
4. Add an Iconic Element
This is where you can add a mark or icon or graphic element to the design. Avoid using photos because they can get tricky quickly.
You want to include an element that, like text, is easy to understand. Look for simple lines and an element that shows customers what your business does. (There's a valid reason that most cupcake shops have a cupcake design in the logo.)
Avoid clip art because you could end up with a logo element that's overused or in another design. Opt for a custom icon if you can.
SUP Wheels features a simple circle icon with divots that mimic the end of a standup paddleboard. The icon tells people what the company does but isn't overwhelming.
5. Think About Scale
When designing a logo, there's an inclination to think about it for one place – such as a website design. But a logo is so much more than that.
You need to create a logo design that can work at the smallest of sizes to larger than life. It could be on a business card or website or the side of a truck or billboard.
The logo design should be in a vector format so that it works (and looks the same) regardless of application and never starts to look fuzzy.
6. Try a Custom Logo Maker
Weebly users have access to the custom Logo Maker app within their account. The app will help you create a design that works for your business and helps you create a logo that's ready to use today. (Plus, you can try it for free.)
Add the app to your Weebly account.
- From the Logo Maker app, select “Create a New Logo." Enter your brand name and choose colors, imagery and fonts.
- Logo Maker will give you a set of logo design options to choose from. Just pick the one you like most and download the included PNG file.
- Add the logo to your website using the Logo Maker app.
When you design your own logo, think of it as an investment in your business. This is something that will appear on everything from business cards to your website to product packaging. It needs to be representative of who you are and what your business does.
Don't get caught up in super-trendy logo design elements. These can date your company mark quickly. Instead, design your logo with simple and classic elements so it can withstand the test of time.