4 Reasons Customers Can't Find Your Website Easily

  •    Susan Guillory is the President of Egg Marketing. She’s written several business books, and blogs about small business and marketing on sites including Forbes, AllBusiness, & Cision.

You’re patting yourself on the back for finally creating and launching your website. Only after a few months, you’re shocked to discover that you have little to no traffic. What are you doing wrong?

There are a few reasons why customers might be having trouble finding your website, but fortunately, they’re all easy to fix. Here’s how.

1. You Have No Meta Data

Don’t be intimidated by the term “meta data.” It simply refers to the title and description that appear in search results. Let’s say you’re searching for “dog sitting San Diego.” Here’s what that meta data would look like:

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Someone searching for this can easily see the name of each site as well as a brief description of what they’ll find on that site. Without this information, people will scroll past your listing and click on a competitor.

Not to worry; it’s simple to add this information to your website. Make sure to use keywords that people would type to find you in a search.

2. Your Domain Name Doesn’t Have Keywords

Your domain name (also called URL) is also a great search engine optimization tool. Including keywords related to your business in it can make it easier for people to find you on Google.

Let’s say your business is called Jake’s Business Services. That name is a little generic and doesn’t tell people what you do, which is to help entrepreneurs start a business. “Start a business” is a great keyword that people are searching, so if your domain name were, for example, www.startabusinesswithjake.com, it will likely appear higher in search results because it includes you business’ related terms.

Remember when choosing a domain name for your business website: make it easy to spell and read so that people remember it!

3. Your Site Might Not Be Indexed Yet

If your website is brand new, search engines may not have had a chance to index it yet. Picture tiny robot spiders scuttering across the internet to find newly published pages and reporting back to headquarters. Whenever they find one, it’s added to the list — or indexed by Google. If you just created your website, search engines may have not had the opportunity to find it.

If you’re impatient, you can submit your site to search engines. Otherwise, wait a few weeks and your website will be indexed automatically.

4. You’re Not Telling People

Realize that there are hundreds of thousands of websites, and probably hundreds if not thousands of direct competitors to your brand in your city. People aren’t just going to magically find you without a little help.

That’s where marketing your business and site comes into play. Link to your site on your social media profiles. Guest blog on other sites and include a link to your site in your author bio. Create blog content and share it through social media and email. The more your market your brand, the more people will visit your website.

Attracting visitors to your website will be an ongoing challenge, so don’t think you’re done once a little traffic starts trickling in. Continue to market your brand and get the word out.