Some of the best social media tips come from the publications that share news and information with thousands of readers every day. After all, few things are more critical to the success of media companies with a long history of printing their stories on paper than the transition to digital storytelling.
Are you on LinkedIn? If you're connected at all through social media, have been employed, have tried freelancing, are a consultant, or want to position yourself as a thought leader in any industry, chances are you at least have a profile.
From media titans to everyday bloggers, social media has become the de facto distribution platform for anyone serious about publishing content.
Bloggers always want to know how to build a bigger, better social media following. Unfortunately, this is cart-before-the-horse thinking. The right question is who's your audience? Who do you want to write for? Figure that out and you'll know intuitively how to approach social media.
Instagram is a powerful tool for leveraging brand awareness and building community around your business. In fact, many brands are creating content marketing plans around the now-ubiquitous app -- and achieving results. With over 300 million people using and checking Instagram, there’s absolutely no reason not to add this free tool to your social media marketing kit.
Combining social media strategy with a well designed website can attract new customers to your business through community interaction, engagement and relationship building. Here are three ways you can use social media to connect with customers and build your business.
If you are a business owner, chances are you’ve at least dipped your toe into the social media pool. It may not be your top priority, but you’ve realized that being involved in social media is now key to the success of many businesses. Not only is this where you will find your target market, it is where you will be able to build lasting and valuable relationships with them.
So, to get you started on the right foot, I wanted to share 3 social media elements to consider in order to have a successful social media presence. If you’re going to do it – you want to do it right!
In a world where businesses are measured by their number of likes, followers, and the size of their email databases, I see many businesses with a tendency to overlook the real value that their audience is offering.
Especially early on, don’t focus so much on how many platforms you can leverage, rather, focus on one platform where you can effectively learn more about your audience. From there you can broaden your marketing efforts based on what you now know, creating a highly targeted message.
Before you start marketing on Facebook, think about your marketing goals. Do you want people to buy a t-shirt from your brick and mortar store? Looking to help people discover your photography business for the first time? Or just purchase some of your custom jewelry online?
Once you’ve set these goals you can use Facebook Pages to reach the audience you need to achieve them. Here are the 5 things you need to do to get started.
With over 200 million users a month, reddit is not only one of the largest websites online, it’s also a one-of-a-kind place to build a community and brand online. People all over the world are using reddit as a way to discuss their passions; discover new and exciting things; or simply to connect with other people all over the world.
I’ve written about how I built the brands of reddit, breadpig, and hipmunk, which you can download as an e-book here. My first book book, Without Their Permission, hit the bestseller list, chronicles my entrepreneurial journey and how to blaze your own. Fellow entrepreneurs, here are the 5 things you need to know when it comes to reddit: |
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