- Through advertising they saw on TV or in the paper
- By wandering around a store until they found something the recipients might like
In the dark ages that we all lived in prior to the Internet, people found Christmas gifts in one of two ways:
It's a tale as old as stories themselves: David vs Goliath, the underdog taking on the bigger, favored opponent and winning. Everyone loves to see an underdog prevail. Except for rich fat cats who swim around in pools filled with money and brush their teeth with cigars. But who cares about them?
At times over the past several years it's felt like every college student with a website has been able to raise money for their idea to create a Facebook for dogs or an Uber for cat food. How can you replicate their success and raise money to kick-off what is, undoubtedly, your significantly sounder idea for a small business?
Does your website need a refresh? Can you tell?
‘Think big, stay small’ was my motto when I first started designing and producing my products back in 2005. I started out designing garments but soon figured out that I had put myself in a difficult predicament: In order to become successful in the garment business, I would have had to let go of my motto to stay small. So, I decided to keep my business small and switch to designing bags made of recycled bicycle inner tubes. This concept hits very close to home: Westerman Bags is a Dutch brand, and all our products are hand-made in Holland and built to last. I knew I had to create a website, blog and online store to get an audience and make my products accessible to the wider public.
Some consumers seek out products that are made in the United States, even if they cost more. Being able to use a "Made in USA" label can give your sales a boost. In fact, 8 out of 10 American consumers said they would rather buy an American-made product than an imported one.
The holiday countdown is here as eCommerce merchants are decking out for the most festive shopping period of the year. E-commerce sales for the 2017 holiday season are projected to reach $114 billion.
How do you build strong relationships with clothing manufacturers, and find the right ones for your business? Take a look at HANAI Clothing, a Hawaiian-inspired active-lifestyle brand. Founder Erick Espiritu named his clothing line after the Hawaiian word 'hanai,' (ha na ee) which means to adopt or to nourish. Espiritu says his clothing brand incorporates this concept by encouraging others to adopt an active lifestyle. Getting a manufacturer to help convey that message into HANAI's clothing line did not start out smoothly. Through these lessons learned, Espiritu shares his thoughts on how to find, evaluate and work with clothing manufacturers.
Are you ready for a prime online selling season?
It's time to get your website – and product line – ready for the busiest time of year for online sales. But what should you sell to maximize profit potential?
From car rides and train commutes to pool-side lounging and outdoor exercising, listening to podcasts can be the ultimate time-filler for small business owners and entrepreneurs looking to stay ahead of their game.
Start Your Something
At Weebly, we believe that everyone deserves a chance to build something new and do what they love. The Inspiration Center features experts sharing what they've learned about starting and growing these types of big ideas.