You’ve purchased your domain, you’ve written a few posts, and your meta descriptions are on point. Congratulations, you have a blog! So now what?
You need an audience. Not just any audience - you need an audience full of loyal, return readers who want to hear every word you have to say. Sound too good to be true? It’s not, and email marketing will help you get there.
Email marketing is one of the best ways to drive traffic to your blog - the right kind of traffic. Seventy percent of people say they always open emails from their favorite companies, so it’s no surprise that email conversion rates are three times higher than social media.
The people who sign up for your email list are your true fans. Email gives you a way to spread the word about your blog, get more life out of your content, and keep people coming back for more.
Ready to find out how?
Create a sign up form and share it everywhere
Your sign up form is like a billboard for your blog. It explains why your content is so valuable and invites people to learn more about you. Not everyone has the time to peruse all of your latest posts, but your sign up form gives them a quick, easy way to stay in touch.
Your sign up form should be featured prominently on your website. Pop up and lightbox forms are perfect for grabbing attention. In addition to the form on your website, you can create a hosted sign up form that lives on its own URL. Then, you can share the link to your form on social, in your email signature, in guest blog posts - anywhere!
Creating and sharing your sign up form is the very first step toward gaining more blog traffic. If you don’t already have one, now is the time to get started.
Give people a taste of your blog with an incentive
An incentive is a freebie that you offer your new subscribers in exchange for signing up for your email list. Your incentive gives people a sneak peek at the type of content they’ll see in your blog. And considering that 51 percent of millennials in the U.S. are willing to share their information in exchange for an incentive, I’d say that incentives are pretty darn effective.
Creating your incentive doesn’t have to be time-consuming. To get started, look at five of your best and most popular blog posts to create your incentive (Google Analytics) can help you find them). Using those posts, you can create a checklist, a list of useful resources or a compilation of tips or FAQs from your blog. Save that content as a PDF and send it in your first automated email to your new subscribers. Boom. Incentive complete.
Get more mileage out of your blog content with email automation
So you’ve reeled in subscribers with the promise of great content. Now it’s time to deliver! Email automation lets you extend the life of your blog content and keep people engaged over time.
For example, you might have a great post introducing yourself and explaining the benefits of your business. A newcomer to your blog would benefit from that post, but they might not know exactly where to find it on your blog. Send that post in your automated welcome email to your subscribers, and you can be sure that none of your new followers will miss it.
After that, you could send them an automated email with a link to a blog post that addresses common questions that people have about your business. Then you could send them a link to another blog post you don’t want them to miss.
You get the idea. With email automation, you can repurpose your best content to make sure it gets in front of the right people - and keep those people coming back for more!
When someone shares their email address with you, it’s a big deal. That means they’re genuinely interested in hearing from you and learning more about your business. That’s why email marketing should be at the top of every blogger’s to-do list.