Guide to Social Media: Tools that Drive Traffic and New Customers to Your Business
Social media is an essential part of any modern-day business plan. Although it can be a tricky channel to master, Social Media is hard to beat when it comes to interacting with customers and driving them to your online store.
Social media can help you gain more customers while increasing awareness and engagement. The good news is that your Weebly website comes with all the tools you need to manage your social media presence without a lot of hassle. (It's even easier than you think!)
Here are a few strategies for sharing content quickly on multiple platforms and using the tools already built into the Weebly platform.
4 Must-Have Editor Tools
- Share Emails on Social Networks: Email marketing messages can provide great content for social media as well. Share Weebly Promote emails right from the Email Sent screen or via web link. Plus, sharing from your account allows you to track results for the post with data on views, clicks, Facebook likes, Twitter shares and Pinterest pins.
- Schedule Blog Posts to Facebook and Twitter: Share any blog post directly to Facebook or Twitter automatically when it publishes. As you select a publish time in the Post Options, make sure to edit the Share settings and turn on Facebook or Twitter or both! (You will be asked to authorize your accounts if you haven't already done so.) In addition, make sure to add Reader Share Buttons so everyone who comes to your website can also share posts. Just navigate to the blog settings and turn Post Share Buttons on and select Facebook or Twitter (it's recommended to check both).
- Share Products on Social: Share any product from your eCommerce website directly to social media to drive interest and sales. Social media icons for Twitter, Facebook, Pinterest and Google+ display on every product page. Play with the sizes of social media icons in the Store Setup settings to give social icons more prominence and make it even easier for customers to share their favorite items.
- Add Social Icons to Your Website: No website is complete without icons that users can click to access your social media pages. Weebly has a set of icons built in to your website. All you have to do is turn them on, add links to your accounts and save. Find social media icons in the Social Icons element. Drag it to the location in your website layout where you want icons to appear, then select the social networks you want to include and enter your user information to activate each link. Now customers can like and follow your accounts right from your website.
Save Time with Apps
In addition to integrating Editor tools right into your website, you can also add apps that save time and streamline your workflow. There are plenty of Social Media Apps focused on making social media easier – and less time-consuming – for you.
Here are two to try:
- eClincher: This app allows you to manage, organize and analyze all of your social media accounts in one location. You can complete tasks such as creating and scheduling posts to multiple social media accounts, share content, engage and monitor feeds, and every notification and comment is sent to a single inbox. The tool links right into your Weebly product gallery, making it super easy to promote products on social media as well. The eClincher app is also packed with data from Google Analytics so you know how every post is performing. The paid app starts at $15 per month and is a huge timesaver.
- Zotabox: Get more follows and shares with bold, engaging social media buttons. The Zotabox app won't slow down your website and includes a customizable set of social share buttons. Buttons for multiple networks – Facebook, Google+, Twitter, Pinterest, Instagram, Reddit, LinkedIn, YouTube, Blogger and Tumblr – help users connect with your content and products. Plus, you can change the style, color and position of any buttons you want to use to make the most of social media on your website. The paid app has a free option and the more robust package is $9.99 per month.
While social media might be an intimidating thought when it comes to using it for business, you already have plenty of powerful tools at your disposal available in the Editor and App Center. From linking emails to Facebook or helping users like or share product pages, social media is an integral part of every small business strategy.
Start using these tools to drive more customers to your website, develop a stronger fan base and sell more products online. Are there social media features you'd like to see us build? Share your ideas with us in the comments!
Ready to grow your audience? Get guidance on common hurdles with the Pre-Launch Membership: