This post is going to go through what permalinks and SEO Titles mean on Weebly, how to edit them, and why they’re important.
What are Permalinks?
A permalink or permanent link is the URL of an individual page or blog post. Why ‘permanent’? Because this link should ideally remain unchanged. That way, the page or post remains accessible to visitors instead of returning an error due to its URL being modified.
Sometimes you will need to change the permalink, and that’s fine as long as you take certain steps to avoid broken link errors, which we’ll explain below.
Where do Permalinks show up?
Page permalinks are usually set automatically based on what you’ve titled the page.
For instance, if you have a page called Contact Us on your site, then the permalink for that page will be www.yoursite.com/contact-us. Likewise, with a blog post called Easy Cheesecake Recipes, that permalink will be www.yoursite.com/easy-cheesecake-recipes.
In your browser bar, you’ll see the URL or permalink for the page or post, in this example, the permalink is: https://www.weebly.com/inspiration/single-page-website-seo/
In search engine results, you’ll see the permalink in green:
There are times when you’ll want to change these automatically generated permalinks, for instance when you’re starting to do SEO for your site.
One of your first SEO tasks will be to optimize each page and post for a certain keyword. This means that you need to include it in your content and URL. If the URL doesn’t include the keyword yet, then you’ll need to edit the permalink.
In this example, MarketGoo’s SEO tool is indicating all the places within the page that need to include a specific keyword, among them the URL.
Sometimes, you just want to make a URL shorter or change it for other reasons and that’s alright as well, just make sure you try to keep these changes to a minimum.
How do you edit a permalink for your page or post on Weebly?
Standard Page URLs
Go to Pages > SEO Settings > Page Permalink and type in your URL in the text box.
Product Page URLs
Go to Store tab > Products > Product you want to edit > Product Permalink and type in your URL.
Blog Post URLs
While editing an individual blog post, go to Post Options > Advanced > Permalink
Storefront Page URLs
Go to Store tab > Storefront > Advanced Category Permalink and type in your URL.
Remember to re-publish the post or page in order to see the changes in effect.
Important: after you change the permalink of a page or post, you need to set up a 301 redirect. This will make sure that anyone who lands on the old URL will be automatically directed to the new URL.
Best Practices for Permalinks
Don’t use special characters ( such as ! “ # $ % &) or spaces in the permalink. Hyphens and/or underscores can be used to indicate spaces between word, but it’s most advisable to use hyphens.
With product permalinks in your eCommerce store, be sure to keep them short and descriptive. Don’t have a permalink look like a blog post URL (e.g. www.yoursite.com/store/coats/best-purple-yellow-blue-coats-in-2018). By looking at the URL, anyone should have an idea of what to expect on the page.
Try to avoid product URLs that have numbers at the end.
This Product URL is a nightmare!
This URL is short, clean and descriptive.
Now that we’ve gone over permalinks, let’s see what Titles are about.
What are SEO Titles?
SEO Titles are also called Page Titles in Weebly, and may be mentioned as ‘Title Tags’ in SEO tools and online articles you come across. The title tag of your web page or blog post is meant to be a concise phrase summarizing the page's content.
Where do they show up?
They are the clickable link that usually appear in blue on search engine results.
Here, “Clearance Sale - Les Essentiels - USA” is the title of the page
The Title also appears in the browser tab and when you hover over the tab, as you can see in the image below.
The Title will also appear in the browser tab and when you hover over it.
If you share the URL of your post or page on social networks like Facebook, Twitter, etc., they will also display the Title.
As soon as a URL is pasted and shared, the social platform will recognize and display the title of the page.
Why are They Important?
Titles help search engines like Google understand what your page or post is about, as well as potential visitors.
The reasons for editing Titles on your site may be because you want to make them more SEO friendly, including keywords, making them more descriptive or perhaps shortening them.
Some site owners even A/B test their titles to see which ones get them more visitors.
Editing Titles on Weebly is very straightforward.
How do you edit SEO Titles on Weebly?
Go to the Pages > SEO Settings > Page Title
Go to Store > Products > Product you want to edit > SEO Settings > Page Title
While editing an individual blog post go to Post Options > Advanced > SEO Post Title
Go to Store > Storefront > Advanced Options > SEO Page Title
In Settings > General > Site Title you can uncheck the box "Show title on top of your pages" if you don’t want your site name to automatically appear at the end all title tags, but as you’ll see below, it’s a good idea to keep your site name on your Titles.
Important: In your Weebly dashboard, under Settings" > "SEO" > Title, you can fill out a default title for your site. Any new pages you add to your site, that do not have the SEO title filled in, will default to the Title you entered here.
After you change the Title of a page or post, remember to publish those changes.
Best Practises for SEO Titles
It’s generally recommended that you include your brand name (which can be added automatically on Weebly to every page’s title).
The Title structure can go like this: Title Including Main Keyword - Brand Name
This page on lesessentielsusa.com has a good title structure
Keep your title under 60 characters to make sure they display properly in Google and Bing results. 5-8 words will work well.
Don’t spam your titles with keywords! Best Cheapest Dumbbell Barbell Weights 5lb-10lb- 20lb Free UK Shipping - Sports Store may get many keywords in, but noone is going to like it, least of all search engines.
Don’t be worried if you see Google displaying a slightly different title for your page on search results. You may have recently made changes which aren’t yet reflected in results, but Google may also construct its own title based on various factors it gathers from your page.
Every page on your site should have a unique title.
Next time you’re visiting a site, keep an eye out for how their titles and URLs are structured and see if you can identify what they should improve on. As for your own site, run a quick audit and determine whether you’re focusing on the right SEO keywords, and make sure they are included in your titles and URLs.