The best simple polls require only one click to answer and let users share the results so they can compare their answers with friends. Avoid yes/no questions because they don't generate the same level of interaction. Remember, polls should spark social commentary and have multiple correct answers.
Why it works: Polls draw on emotions and ideas that connect with users. That's why a simple question encourages a click. It's a natural draw that can keep users on your website and motivate them to explore other content. Add in social sharing and you can broaden your website's reach.
Use a poll to gather information that can help you better serve your customers. Sheridan Architectural Club uses this strategy to engage with its students. Special polls are set up for each class, which lets students express their opinions and see how their thoughts compare with their peers.
Why it works: Each poll gives the user a feeling of investment in your business or organization. Users can express opinions, see what others think and can share the results. They may come back to the site to see the poll again, look for new polls or see if their suggestions are incorporated in some way. Enticing visitors back to your website time and time again is a winning customer retention strategy.
Use polls to ask about preferences, provide options or give users a place to offer feedback. Pretty Deco Prints does this effectively with a couple of drop down menus as well as text fields for shoppers looking for customized information.
Why it works: Nothing appeals to a user like customization or personalization. Any element that allows a user to create or ask or make something their own, gives them a unique type of buy-in. A poll can provide a perfect way for shoppers to share their preferences.
Not only is an online poll a fun way to create interest, it can also help keep users on your website longer. Pinpoll users have seen a 13 percent bump in time on site and page impressions increase by 15 percent. It's no surprise that Pinpoll is also one of the top-rated apps in the Weebly App Store.
Still not convinced? Pinpoll is free, so you can get a feel for how the app works and how you can best use it with your website. Free features include an unlimited number of polls, custom design options, support for video and animated GIFs, country and city user data, social sharing buttons, content recommendation and all polls are ad-free. (Upgraded plans also include white labeling, reCaptcha security, a live mode, more demographic data collection and live support.)
With Weebly and Pinpoll, creating your own custom polls is just a few clicks away.