The holiday season comes once a year and eCommerce sales continue to rise: In 2016, Cyber Monday was the biggest online sales day in history, with a record of $3.45 billion spent online, reports Adobe Digital Insights. Black Friday was a close second, with only $110 million less in online sales. The spending trend continues in 2017, with some three-quarters of consumers planning to do some holiday shopping online, according to retail research firm NPD.
Email marketing can help your website or online store make the most of this year's holiday shopping bonanza. On Black Friday last year, email was 18 times more effective than social media at driving purchases, reports BrightWave. In addition, online stores see a $43 average return for every $1 that they spend on email marketing.
Weebly Promote makes it simple for busy store owners to send holiday emails to customers throughout the holiday season. Consider us your eCommerce elves: We did the marketing work for you by creating holiday email templates for all the most important sales days of the 2017 holiday season.
We've created emails for Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Hanukkah, Christmas and more. And here's the best part: Our gift to you is that your first two Weebly Promote emails are free (log in to your Promote dashboard to get them) to help you kick off your holiday marketing without missing a beat.
Here are some tips to make the most out of your new holiday emails.
Making A List
It's easy to make a holiday email list (and check it twice) with Promote. We'll show you how to import contacts, create custom email groups based on key demographics or engagement and customize any of our ready-made layouts to represent your brand and unique voice.
Adding a list of contacts is straightforward. After you go to the Contacts section and choose Add Contacts, you can 1) add a single individual 2) copy and paste email addresses for a small group or 3) import contacts from an uploaded email list of opt-in subscribers or existing customers.
To build or grow a list of email subscribers, you can easily add an opt-in form to your website or store that enables shoppers to sign up for your email list and automatically become part of your Promote account. Try titles like “Sign-Up to Hear About Holiday Sales!" or “Get Great Gift Ideas!" Also be sure to put the form in highly visible places on your site.
When it comes to learning about holiday deals, more than half of shoppers prefer email notifications, according to the National Retail Federation (NRF). Best email practices when offering a discount or deal include creating a targeted subject line and providing an effortless way for consumers to unsubscribe.
About two-thirds of holiday shoppers research products that are at a price point of less than $50, so offering a deal on at least one product at this price level is a great way to target this group. Another 85 percent of shoppers also research products priced between $50 and $100, reports NRF. Consider rotating which products are on sale to ensure that you offer varied price points and appeal to different customer segments in each email. Bad Pickle Tees uses email to capitalize on holiday shopping by notifying their contact list of a limited time $10 T-shirt sale.
Not sure what deal to offer? For undecided customers, nine in ten shoppers said something convinced them to go ahead and make a purchase, the NRF reports. Some 64 percent were swayed by an offer of free shipping, 50 percent made the leap because of a limited-time sale or promotion and 25 percent were lured by a free gift with their purchase.
To increase the effectiveness of your emails, add a personal touch. One study shows, for example, that using emojis in your email subject lines can increase your email open rate. The research shows that emojis increased open rates in European countries as well as the U.S. There are plenty of holiday-related emojis you can try, but the best performer in the study was simple red heart emoji.
There are a lot of ways to show your customers some love. Holiday deals are 28 percent more effective when they emphasize both the promotion and the spirit of holiday giving, according to research from Twitter and EyeSee. When facts and emotions are balanced in an ad, customers' recall, product awareness and purchase intent can all increase, the study found.
The 2017 holiday season is beginning now, so make the most of the jump in online traffic and consumer spending to boost year-end sales for your business. Weebly Promote is here to help with customizable templates for a wide range of holiday emails that you can send from now through January.